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Big Issues in Retail Seminar - The Future of the Retail High Street

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IMNZ Wellington Office

7th Floor, Jackson Stone House

3-11 Hunter Street

Wellington, 6011

New Zealand

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The Centre for Advanced Retail Studies (CARS), Massey University, and Retail NZ are proud to partner to deliver the following event:

Big Issues in Retail Seminar: The Future of the Retail High-Street

(Wine and cheese will be served)

Our speaker is Professor Kim Cassidy, a leading UK-based retail academic

Retail high streets play a crucial role in the economic and social health of towns and cities worldwide. Over the past decade, an increase in online shopping, competition from out-of-town ‘one stop’ retail developments and the rise of a convenience culture has meant many traditional retailers have closed tens of thousands of stores in centres across the United States and Europe, with shop vacancies reaching an all-time high. The picture is not all doom and gloom however. There is recent evidence to suggest that many town centre managers are fighting back, embracing the seismic developments in digital technology and collaborating with key stakeholders to co-create value and re-establish successful vibrant communities.

In this session, Professor Cassidy will offer practical guidance on how town centre managers can embrace digital innovation and start to recreate vibrant and viable retail centres. Evidence will be drawn from case studies of town centre management in the UK and Belgium and illustrate the strategies and activities which appear to be having the greatest impact.

Kim Cassidy is Professor of Services (Retail) Marketing at Nottingham Business School (NBS), Nottingham Trent University. She is Director of the National Retail Research Knowledge Exchange Centre (NRRKEC) within the Division of Marketing at NBS. Kim has published widely on all aspects of the customer experience and is a frequent keynote speaker at international practitioner conferences. She has written and presented her research on customer-to-customer interactions in service delivery, customer engagement with self- service technologies, retail high street regeneration and retail theatre. Prior to joining academia Kim worked for Marks and Spencer and Pedigree Petfoods. She has publications in the Journal of Service Research, the Journal of Business Research, the Journal of Marketing Management, the Journal of Service Management. She frequently publishes under her maiden name of Harris.

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IMNZ Wellington Office

7th Floor, Jackson Stone House

3-11 Hunter Street

Wellington, 6011

New Zealand

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