Bigger Multi-Media Breakfast

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Location

London Transport Museum

London Transport Museum

London

WC2E 7BB

United Kingdom

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Event description
A half day conference with plenty of networking and panel sessions and keynotes all around using multimedia in your content strategy.

About this Event

The CMA “Bigger Breakfast” returns on the 25th of September to tackle the topic of using multimedia in content marketing. The full morning conference will feature panel sessions on the importance of storytelling and how to use multimedia in your content strategy, which will delve into the resurgence of media formats such as print media along with the importance of creativity for profitable content. With plenty of networking opportunities at the iconic London Transport Museum, this is not to be missed!

Panel: The Importance of Storytelling

Storytelling in content marketing is key to provoke an emotional response with your consumers, our panel of speakers will discuss how to tell effective stories across all media formats, whether it be for long form or short form content. The importance of creativity cannot be forgotten in the pursuit of effective and profitable marketing, our speakers will discuss how to strike the perfect balance.

  • Nick Wright, Managing Director, Jump (part of Havas Group Media)
  • Victoria Pollard, Consultant and Content Practitioner
  • Simon Shelley, Global Director of Programme Partnerships, BBC
  • Kathi Hall, Head of Content Strategy, Age UK
  • Adam Millbank, Director, JonesMillbank

Panel: Using Multi-Media in your Content Strategy

Our panel will discuss everything you need to stay ahead of changing media formats, while highlighting the resurgence of older formats such as print. You’ll hear how to create and distribute content successfully across multiple differing media formats.

  • Ryan Battles, Content and Brand Director, Dialogue
  • Martin MacConnol, CEO, Wardour
  • Kathryn Jeffries, Content Director, Future Fusion
  • Danni Spencer, Group Head of Creative, News UK

Watch highlights from the last session below:

Date and Time

Location

London Transport Museum

London Transport Museum

London

WC2E 7BB

United Kingdom

View Map

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