The only constant in digital is change. Twenty years ago, a digital agency didn't even exist. Today, regardless of an agency's heritage (branding, pr, design), most proclaim to offer some form of digital service. However, as we move into 2017 we explore the dangers that threaten the once differentiating position of the digital agency.
The UK digital advertising landscape is set to grow by 12% in 2017, but where will clients spend their digital pound? As clients become increasingly empowered to design and build their own websites and tech based solutions seek to automate the role of the digital agency, the question whether digital agencies are still seen as the experts beckons.
As the market evolves, digital agencies need to keep pace. Agencies need to be able to provide clients with a value added proposition or risk being seen as a commodity service.
Join us for a panel session with industry leading speakers as we discuss what dangers luck for digital agencies in 2017.
Stuart Avery | e3
Stuart is co-founder and Chairman of e3, and a freelance consultant. Having setup e3 when he graduated, Stuart has spent over 20 years in digital. e3 is now a 70 strong, top 100 digital consultancy delivering strategy, innovation and technology to global brands and government.
Since stepping back from e3 in 2012 Stuart was MD of The Rumpus Room, a social content agency creating high profile, global, celebrity backed campaigns. He now works as an agency growth consultant, as well as strategy work direct with brands such as the RAC and BBC.
Daniel de la Cruz | The Agency Collective
Daniel is the Partner and Managing Director at The Agency Collective. He helps ambitious agency owners grow faster, through insight and support. Having enjoyed over 12 years in the industry, Daniel will be sharing is experience of working with 100's of agency owners across the UK. Armed with this knowledge he will highlight what innovators are doing right and what those lagging behind are doing wrong.