BIMA joins forces once again with Creative Equals to bring you another of our popular masterclasses on creativity, this time looking at "Why work wins".
This evening event will explore five of the winning projects from the recent BIMA Awards. Industry leaders who sat on the jury will share their decision-making insights, before being joined on stage by those that created the winning projects. Hear what the judges were looking for. Find out what the practitioners did to lift their work from good to great. Join us to see these five BIMA Award-winning projects put under the microscope and opened up to your questions.
Projects and speakers:
Project: Mumsnet Pregnancy Tracker by DigitasLBi for Mumsnet
Judge: Jessica Rowley, Managing Director of Techdept
Practitioner: Helen Fuchs, Executive Creative Director at DigitasLBi
Project: Looking for You by OgilvyOne for Battersea Dogs & Cats Home
Judge: Jim Coleman, UK CEO at We Are Social
Practitioner: Charlie Wilson, Chief Creative Officer at OgilvyOne Worldwide
Project: Love at First Taste by MullenLowe London for Knorr
Judge: Catherine Flynn, Global Head of Marketing at Facebook
Practitioner: Tom Hudson, Global Creative Director at MullenLowe
Project: Rise Philippines by AKQA for Nike
Judge: Charlie Smith, Client Services Director, R/GA
Practitioner: Duan Evans, Executive Creative Director at AKQA
Venue: This event is kindly hosted by We Are Social in their event space in the stunning Alphabeta building on Finsbury Square. Get directions here to We Are Social's offices.
Partners: BIMA brings you this event in association with Creative Equals, the gender diversity kitemark of the creative industry.
Tickets are free for BIMA members or £24 for non members. To get your promotional discount code email email@example.com
6.30pm - Arrive, drinks and networking
7pm - Talks kick off
8.30pm - Talks end