BIMA Gen Z Unfiltered | AI Competition & The Future of Work

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Gen Z Unfiltered is a three-part series focused on the myths and lived realities surrounding Gen Z in today's work environment. Set against the backdrop of our post-COVID landscape, the series explores how younger professionals are navigating shifting expectations, evolving technologies, and changing definitions of success at work.

Through roundtable discussions, panels, and workshops, we aim to spotlights Gen Z voices while bringing them into conversation with C-suite executives and talent leaders to explore how businesses can engage, support, and invest in the workforce of the future.

For our second session, as AI rapidly reshapes the workplace, what does the new face of competition look like for Gen Z? Join recruiters, talent leaders, and Gen Z professionals to explore how AI is impacting everything from internships to long-term careers. We’ll unpack fairness, advocacy, and the urgent need to future-proof young talent, while challenging businesses to rethink how they hire, support, and invest in the next generation.

After their talks, you'll have the chance to ask your own questions, and join in a collective conversation about how we can change the narrative and create a more inclusive future of work.

Jess Jones, Head of People & Culture, Coolr

Jess Jones is Head of People & Culture at social media agency Coolr, where she leads on People strategy, Talent and DE&I. With over 15 years’ experience in the talent space, Jess is passionate about people, culture, and building inclusive recruitment strategies that diversify the workforce and empower teams. At Coolr, where 50% of employees are Gen Z, she’s focused on creating environments where the next generation can thrive. Her career spans industries including Travel, Retail & Hospitality, FMCG, Engineering, and most recently Creative & Social Media.

Lena Spicer, Senior Account Manager, PR agency MikeWorldWide

Lena is a self-made B2B tech PR specialist who entered the industry through grit, work experience and a relentless curiosity for all things PR and comms. Now a Senior Account Manager at PR agency MikeWorldWide, she’s delivered campaigns for major tech brands including Hexagon, MediaCom, Cadence, Ivanti and Criteo, always focused on human-first storytelling in an AI-shaped world. Recently, she’s become deeply interested in Generative Engine Optimisation (GEO) and how it’s reshaping the future of search and influences PR strategies.

David Billings, VP UK&I and Global Head of Marketing Services, Empathy Lab by EPAM

David Billings is VP UK&I and Global Head of Marketing Services at Empathy Lab by EPAM, an AI-native agency built on EPAM’s deep data, AI & cloud capabilities. In this role, he focuses on fusing brand expertise with advanced engineering to create empathetic, AI-driven solutions for global enterprises. With deep experience across marketing, technology, and business transformation, David helps brands reimagine how they connect with consumers in an AI-powered world.

Nicol Greene, Communications Officer, Open Government Partnership

Strategic global communicator with extensive experience across integrated communications and marketing efforts in both the private and non-profit sectors. Nicole specialises in shaping narratives that drive engagement, build trust, and deliver impact, drawing on expertise in media and public relations, brand management, digital marketing, content strategy, and crisis communications. Nicole currently works at the Open Government Partnership, an international partnership organisation focusing on transparency, accountability and public participation.

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