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BIMA South | Brighton: The Future of Content

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Pragmatic

Chandos House 2nd Floor

26 North Street

Brighton

BN1 1EB

United Kingdom

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Refund Policy

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Refunds up to 7 days before event

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Join BIMA South in Brighton on Wednesday 3rd July for our Breakfast Briefing at Pragmatic Agency.

Holly Hall, MD of BIMA will welcome our guest speakers:

Gina Roughan, Director of Content Services for award winning customer experience digital agency Zone, a Cognizant Digital Business

Tom Hall, Founder (and Brother) at creative content agency Contented Brothers and

David Lockie, Founder and CEO of Pragmatic, a 50 person digital agency based in Brighton.

Our speakers will be giving short 10-15 minute presentations on ‘The Future of Content: tackling audience fragmentation' followed by questions from the audience and discussion hosted by Holly Hall, BIMA.

Gina will be looking at how audiences & channels in today’s digital world do not require more content/more noise; just better targeted, more nuanced versions of content, to meet specific audience needs as part of a premium customer experience’.

Gina leads the content services practice across Zone, working with B2C, B2B and non-profit clients to define effective content strategies, quality guidelines, optimisation and measurement frameworks and effective onshore and offshore production processes, all in the name of effective multi-channel CX.

Tom's focus will be challenging (and complimenting) some of Gina's views around content production, but will also be exploring the benefits of producing a high quantity of content and talking from his experience in working on international content production projects.

After an (unfinished) PhD on tudor dietary guides Tom was co-founder of t5m, an online television network that produced 100s of hours of celebrity and event focused branded content. At Contented Brothers his work with clients centres on content strategy, maintaining a focus on the creation of effective and purposeful content.

David will be focusing on future of content, and how brands can measure, drive and monetise their content strategy.

David is the founder and CEO of Pragmatic, a 50 person digital agency based in Brighton, offering strategy & consultancy, branding & design and development services to clients such as Sage, Bacardi, DPD, ITV and The Economist. avid is also the co-chair of BIMA Blockchain Council and also heads up Pragmatic's sister brand and blockchain focused agency Dcent.

Huge thanks to Pragmatic Agency for hosting this BIMA event. Further speakers will be announced soon.

Get your ticket now!

This event is free to BIMA members, £5 to non-members. We would love you to join us! If you have any questions, please get in touch with jan@bima.co.uk

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Date and Time

Location

Pragmatic

Chandos House 2nd Floor

26 North Street

Brighton

BN1 1EB

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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