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Bio Science Sales and Marketing

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Medilink West Midlands

4 Greenfield Crescent

Edgbaston

Birmingham

B15 3BE

United Kingdom

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Event description

Description

MedilinkWM and Acclaim Biomedical Consulting bring to you practical training sessions designed around the delegate. These intimate sessions are designed to maximise learning outcomes and they are created to promote interaction and discussion.

“Just because it is a great idea, It doesn’t mean it will sell itself!”

Join Dr George Boukouris on a 1 day exploration of the pitfalls and perils of market development and marketing communications in the medtech sector. This 1 day training session is aimed at the SME who is currently in development or nearing the end of this activity and is planning the next phases of their business.

Learning Objectives

  • Examine techniques for market access, selection of critical distributors and good use of clinical evidence
  • Which markets should be first, aspiration VS the right decision
  • Working with quality and regulatory team members: internal approvals, local registration and reimbursement issues (respecting language requirement and post market surveillance)
  • Understand the importance of strong interfaces between the customer facing groups and the design and regulatory groups
  • Understand the importance of the technical knowledge of sales staff and their training. Training standards (as SOP) and enforcing clear ethical communication messages
  • How important are the new regulations to the sales and marketing functions?
  • Analysing Global distribution and strategies: direct sales, agency model, distributor models; implications of the European Agency Directive.

Topics of discussion:

  • Getting ready for the launch and where
  • Marketing Communication
  • Regulatory requirements
  • Training initial and ongoing (and who pays)
  • Follow-up challenges and delivering on your commitments
  • Internal and external competition

For any further information, please contact:

Vanessa Bailey, Events Coordinator, Medilink West Midlands at - vanessab@medilinkwm.co.uk

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Date and Time

Location

Medilink West Midlands

4 Greenfield Crescent

Edgbaston

Birmingham

B15 3BE

United Kingdom

View Map

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