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BioLearn: Social Media Fundamentals - London

OBN

Tuesday, 22 September 2020 from 09:00 to 17:00 (BST)

BioLearn: Social Media Fundamentals - London

Ticket Information

Ticket Type Sales End Price Fee VAT
Quantity
OBN Member
This ticket type is available for OBN Members. To check if you are a Member, or to inquire about OBN Membership please contact membership@obn.org.uk
21 Sep 2020 £225.00 £15.12 £48.02
Non-member
This ticket type is available for non-members. To check if you are a Member, or to inquire about OBN Membership please contact membership@obn.org.uk
21 Sep 2020 £355.00 £23.57 £75.71

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Event Details

Social Media Fundamentals

  

This course covers topics which help to develop your employees’ social media knowledge, provide a guide into what a successful social media plan consists of, how to identify and engage your target audience and how to identify the tools to measure your social media success.

 

Suitable for:

This course is suitable for anyone within an organisation who uses Social Media as a marketing tool to promote the business, and those with existing Social Media training who are looking to refresh their skills and knowledge

 

Course content:

What is social media?

  • Social media in the UK
  • Social media use worldwide
  • Active platforms
  • How social media relates to business

Where to start

  • Strengths and weaknesses
  • Identifying competitors
  • Objectives

Audiences

  • Identifying your audience
  • Two-way communications

Creating content

  • Content & messaging
  • Driving engagement
  • Managing negative communication
  • Content calendar

Search Engine Optimisation

  • Search engine benefits
  • Google keyword planner
  • Google suggests

Social Media Platforms In-depth

  • Twitter
  • Facebook
  • LinkedIn

Measuring Success

  • Measurement
  • Google Analytics
  • Reporting

 

Course Information & Costs:

This is a full-day course usually taking place between 09:00 – 17:00.

Costs include catering and all course materials.

 

OBN Members - £225 + VAT

Non-members - £355 + VAT

 

For more information or to request an invoice please email: sarah.walker@obn.org.uk or call: 01235 420 881

Do you have questions about BioLearn: Social Media Fundamentals - London? Contact OBN

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When & Where


TBC

London
United Kingdom

Tuesday, 22 September 2020 from 09:00 to 17:00 (BST)


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Organiser

OBN

OBN is the not-for-profit Membership organisation supporting and bringing together the UK’s innovative life sciences companies, corporate partners and investors. Our 400-plus Member companies are located across the Golden Triangle and beyond to Nottingham, Manchester and Scotland benefiting from our networking, partnering, purchasing, training, advising and advocacy activities.

 

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