Skip Main Navigation
Page Content

Save This Event

Event Saved

Looks like this event has already ended.

Check out upcoming events by this organiser, or organise your very own event.

View upcoming events Create an event

Birmingham SQL User Group - Chris Testa-O'Neill and Alex Whittles

SQL Midlands

Thursday, 15 May 2014 from 18:30 to 21:00 (BST)

Birmingham SQL User Group - Chris Testa-O'Neill and...

Ticket Information

Type End Quantity
SQL Midlands Attendee Ended Free  

Share Birmingham SQL User Group - Chris Testa-O'Neill and Alex Whittles

Event Details

Midlands SQL Server User Group, being held in the offices of Birmingham Chamber of Commerce,  75 Harborne Rd, Birmingham, B15 3DH

Session 1: Chris Testa-O'Neill - Increasing Business and IT collaboration with SQL Server

Session 2: Alex Whittles - You Decide! Data Modelling for Data Analysis, or MDX 101...



6.15pm – 6:30pm Meet & Greet

6:30pm - 7:30pm  Chris Testa-O'Neill - Increasing Business and IT collaboration with SQL Server

SQL Server 2012 provides the ability to deliver solutions for BI users with all experience levels. See the ease of collaboration of business intelligence reporting between business users and IT departments and demonstrate a real world use case as used by a Coeo customer to present a business case for using SQL Server 2012 within your business.

7:30pm - 8:00pm Break & Food

8:00pm – 9:00pm Alex Whittles - Data Modelling for Analysis, or MDX 101 - You Decide!

You can vote for which session you want to see: VOTE HERE!!!

Either: Data Modelling for Data Analysis and Cubes:How to use some simple techniques to remodel your data to massively enhance your reporting and analytical capabilities, especially if you're using SSAS cubes. Remodel your data, simplify your life.

Or: MDX 101: Give your queries a multidimensional makeover. In this session we'll look at the structure and basics of MDX, the MultiDimensional query eXpression language for querying Analysis Services OLAP cubes. We'll start at the beginning, so you need no previous MDX experience, although an understanding of cubes would be useful.

Vote now, and Alex will present the most popular session


Other Details

We'll be putting on food for the event, so please do register so we know numbers. If you then can't make it we'd really appreciate it if you'd unregister and/or let us know.

If you need any further details or have any requests for this or future Midlands SSUG events, please let me (Alex Whittles) know, either on Twitter (@PurpleFrogSys or @SQLMidlands) or email

Location Details:

Parking: There is parking at the venue, which will cost £3 for up to 4 hours.

A big thank you to Joshua Hyde at Harvey Nash for sorting out this venue for us, and to Harvey Nash for sponsoring the catering.


Speaker profiles

Chris Testa-O'Neill

Chris Testa-O'Neill is a SQL Server Microsoft Most Valuable Professional(MVP) and EMEA Senior SQL Server Professional with Insight ( He is also a technical author, working on courses for SQL Server 2008 R2 with Microsoft Learning and advising on the SQL Server 2012 curriculum. Chris runs the Manchester SQL Server User Group and is an organiser for SQLBits. Chris has spoken at a range of events including user groups in the UK and Adelaide, Australia, SQLBits and SQLPASS


Alex Whittles

Alex is the owner and lead consultant at Purple Frog, a SQL Server Business Intelligence consultancy in the UK, and has designed BI systems now used by Barclays Capital and NASA.
He specialises in all aspects of dimensional data modelling, data warehousing and cubes using the SQL Server stack. Alex is a Chartered Engineer, has an MSc in Business Intelligence, runs the Birmingham SQL Server User Group and the Birmingham SQL Relay conferences.
He is also a regular speaker at other events including SQL Bits, SQL Relay, SQL Saturday and SQL Server user groups.

Do you have questions about Birmingham SQL User Group - Chris Testa-O'Neill and Alex Whittles? Contact SQL Midlands

When & Where

Birmingham Chamber of Commerce
75 Harborne Road
B15 3DH Birmingham
United Kingdom

Thursday, 15 May 2014 from 18:30 to 21:00 (BST)

  Add to my calendar


SQL Midlands

SQLMidlands - Bringing the West Midlands SQL Server community together


All future events will be promoted on Meetup, not here. Head over to the link above to sign up!


We normally hold meetings every other month, usually on a Thursday after work at in the centre of Birmingham. It's an informal gathering of like minded people, with a couple of speakers presenting tips, techniques and information on old, new and upcoming technology. We like to get a mixture of world leading speakers as well as providing an opportunity for our members to present.

We tailor the speakers and sessions to your requests so if you have any specific topics that you want to go through, then come along and let us know.

We're part of the UK SQL Server community at and we're an official PASS chapter (the Professional Association for SQL Server) covering the Midlands in the UK.


If you've registered for an event and can no longer make it, please do unregister so that we don't over order the food! To unregister just view your tickets in your EventBrite account, and then cancel the relevant ticket. Thanks!


This event is kindly sponsored by Purple Frog Systems, if you need any Microsoft Business Intelligence help (Data Warehouses, ETL, Cubes, Azure, IoT, etc.), give them a call!


  Contact the Organiser

Interested in hosting your own event?

Join millions of people on Eventbrite.

Please log in or sign up

In order to purchase these tickets in installments, you'll need an Eventbrite account. Log in or sign up for a free account to continue.