From the start, BIS has been about going beyond the noise, spotlighting the people an ideas that truly drive this industry. But right now, when the conversation is more crowded than ever, it feels even more valuable to slow things down and focus on what really matters.
Because behind every headline, every viral clip, every sold-out stadium, there are people doing the work. The strategists, the creatives, the dealmakers, the operators, the ones turning ideas into impact. Those roles, those fundamentals, will still be here long after the trends fade.
BIS Summit 2025 is where we double down on that. We’re stripping back the hype and zooming in on the people and ideas shaping the business of sport today, and tomorrow. From On to Netflix, the NFL to Baller League, and Fanatics to Leaders in Sport, we’re here for the ecosystem, for the builders, for those ready to make their mark in an industry that doesn’t wait.
This year, we’re not adding to the noise. We’re cutting through it, with conversations that go deeper than the headlines, speakers who live the work every day, and an unapologetic focus on the people, skills, and ideas that truly move the business of sport forward.
