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BITC ARC Developing a Marketing & Communication Strategy

Economic Change CIC

Thursday, December 14, 2017 from 10:00 AM to 4:30 PM (GMT)

Ticket Information

Ticket Type Sales End Price Fee VAT Quantity
Non-Members Dec 14, 2017 £75.00 £0.00 £15.00
BITC ARC Members   more info Dec 14, 2017 £30.00 £0.00 £6.00

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Event Details

 Course overview: Marketing and Comms Strategy

 This one day workshop will enable you to develop and implement an effective marketing strategy and plan.  With a mixture of coaching and discussion, we go through the key steps in putting together a plan which works towards your key objectives, using integrated communications channels.  You will gain the practical skills you need to transform your organisation, and the knowledge to put in place marketing strategies which reach new audiences.


The course is pitched to a variety of levels of experience in marketing, and will increase your confidence, refresh your knowledge, and help you to get the results you need. It will cover:-


  • ‘What is marketing?’
  • Setting the scene
  • Building a marketing strategy and plan
  • How to make it happen
  • Challenges             
  • Monitoring & evaluation                                            
  • Case study
  • Summary, any final questions and close
The course is being delivered by Economic Change, Marketing Consultant Tahlia King
Tahlia is a not-for-profit marketing specialist, supporting the sector with strategic marketing, digital and PR & Communications support, and has previously held senior marketing positions with Social Investment Business Group and Charities Aid Foundation.
She holds a Degree in Marketing Management, and is also CIM qualified. She has been a tutor and assessor for University Marketing Courses. 
Tahlia works with Economic Change, as well as other charities and social enterprises, to deliver strategic and creative marketing communications support across the marketing communications mix.
The workshop is part of the 

arc: Building Better Business is an initiative of Business in the Community supported by BP, Freshfields Bruckhaus Deringer, Interserve, Tideway East and Asda.

Have questions about BITC ARC Developing a Marketing & Communication Strategy? Contact Economic Change CIC

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When & Where

Freshfields, Northcliffe House reception
28 Tudor Street
EC4Y London
United Kingdom

Thursday, December 14, 2017 from 10:00 AM to 4:30 PM (GMT)

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Economic Change CIC

Economic Change provides management solutions to organisations that have a social, economic or environmental mission.

Our aim is to help our clients maximise their efficiency, sustainability and socio-economic impact.

Our services include:-

Management Consultancy and Training - We help people and organisations to implement and develop new approaches to strategy and operational processes across business and non-profit disciplines. 

Management Systems – We help organisations implement customised Salesforce client management systems to manage and monitor operational activities of their organisation.

Find out more on our website: 

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BITC ARC Developing a Marketing & Communication Strategy
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