Getting started with email marketing and Mailchimp

In 2020, the number of marketing emails sent increased by up to 20% - and it’s still one of the best marketing investments a business can make. And yet, many businesses are still missing out, whether through lack of understanding, lack of tools, or lack of time.

Perhaps your business has started using email marketing, or is considering it, but you’re not quite sure where the best place to get going is.

You need some clear steps, an idea of how frequently you should be emailing your customers, who you can email, and how to use platforms like Mailchimp effectively. You need to put a strategy in place, to help send effective emails and ultimately, convert them to sales.

In this virtual Bite-sized Learning session you will:

• Find out where to start with email marketing
• Think about what to consider in your email marketing – and get specific tools to help
• Develop an understanding of what to worry about (and what not to worry about) if you’re starting out
• Get direct tips on using Mailchimp, which can also apply to other email marketing platforms

Expect to come away with a clear idea on how you can start developing and implementing a successful email marketing strategy, and start emailing your customers, straight away.

Who for? This session is for any business looking to use email marketing to grow their sales, aimed at beginners or people who’ve never done (or not done much!) email marketing

Who by? Robin Adams is a business owner, who is passionate about helping businesses build effective marketing systems that work, and don’t waste money.

Fully certified as a Mailchimp expert by Mailchimp themselves, with plenty of marketing experience under his belt, Robin has worked for big and small businesses (both client and agency side) and he understands the theory, and systems, required to underpin everything.

He’s also the main man behind chimpanswers.com, and the Mailchimp Answers Facebook group – the world’s biggest Mailchimp User Group. He’s helped thousands of business owners navigate Mailchimp and understand how to use it the right way – plus how to avoid some of the pitfalls.

FAQs

What's the refund policy?

Places are limited, and events are usually oversubscribed. Please give two working days’ notice via email for a refund* or you’ll be required to pay for your place in full.

*Eventbrite booking fees are non-refundable unless the event is cancelled or there are duplicate charges.

Can I attend if I am not a member of the Chamber?

If you have never been a member of the Chamber you can book and join as a guest at two of our events (just one Chamber Breakfast). After this, you will need to join the Chamber to enjoy the benefits of membership. If you'd like to join the Chamber you can find out more on our website.

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