Bite-sized Learning: How to make your website work harder for your business

Your website is your online sales presence. Get it right and your online sales ‘person’ will work 24/7 for you generating leads. However, a sloppy, poorly presented site will give the wrong impression and could drive away potential customers.

If you’re a business owner or marketing manager of a business to business, or consumer-facing company, this session is ideal for you. You’ll discover four key elements to make your company website work harder for you and bring in that all-important business, converting prospects into customers.

This Bite-sized Learning session will take you through:

• Understanding your audience – how to identify your key customers and build a website that connects with customers on their level
• Developing a user flow that delivers prospects – learn how to make potential customers do what you want them to do, from filling out your form or calling you, to buying your products
• Getting the design right – discover how to use colour, effective navigation and on-brand images to keep visitors on your site for longer
• Driving traffic through content, ads and SEO – use entry-level tools and resources to get your site moving towards the top of search engine results

Together we’ll look at best practice examples and fill out some handy worksheets. We’ll start with a strategy session to help guide your marketing efforts from the get-go. Then we’ll work with you to understand what your company needs to grow in a digital world. Finally, we’ll build the branding and digital marketing assets you need to power up your business.

You’ll leave with proven strategies to make your website more effective at building trust in your industry sector and drive leads.

Who for: Business owners and marketing managers of both B2B and B2C companies who want to improve their online presence. You’ll need to have a good understanding of your business identity and goals. You may already have a business website that needs improving, or about to build one.

Who by: Wendy Dolan of Swamped Media

More about the trainer:

Swamped Media was born out of love for small business and the entrepreneurs that make our economy grow. Bringing companies online and building a powerful digital presence is what they do best.

Wendy Dolan is a native of New Orleans who moved in 2018 with her Sussex-born husband and young family to Hove. Since then Swamped Media has helped businesses on both sides of the Atlantic boost their business.

Throughout her career, Wendy has helped hundreds of SMEs build effective websites and spread their message online. She started her marketing career producing campaigns for brands including Nike, Dannon, and Dr Pepper. In 2013, she founded Get Online NOLA, an agency devoted to helping small businesses make the most of the internet.

A founding member of the American Business Women’s Association chapter in New Orleans, Wendy is passionate about supporting women in the workplace. She served as president of NOLA Women in Technology (WIT), was named a “Woman of the Year in Tech” in 2016, and was included in Silicon Bayou’s 100 Top People in Tech and Entrepreneurship in Louisiana for five years running.

Ready to grow your business? Book your place today.

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Thank you to our event partner:

Cancellation policy: Places are limited and events are usually oversubscribed. Please give 2 working days’ notice via email for a refund* or you must pay for your place in full.

*Eventbrite fees are non-refundable unless the event is cancelled or there are duplicate charges.

Our trainers are sharing their experience skills and advice generously. If you are a direct competitor you may not be able to attend. Please get in touch before booking.

If you have never been a member of Brighton Chamber you are welcome to book and come to two events (just one breakfast) as a non-member. After this, you will need to join the Chamber to enjoy the benefits of membership.