£44 – £54

Bite-sized Learning: Improve your email marketing performance

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The Werks

15-17 Middle St

Brighton

BN1 1AL

United Kingdom

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Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

Event description

Description

Improve your email marketing performance

If you’ve been using email for a while, but you’re not getting the results you want, and you’re not sure if it’s really worth pushing on, this session is for you.

Email marketing continues to be a hugely important part of the digital mix and can be key to growth for many businesses. In this session, you’ll learn how and why you can use it to expand your audience and grow your business.

Using your own email platform and account, you’ll build on your knowledge to master every aspect of email marketing, from content writing and messaging, to the use of performance metrics, to the nitty-gritty of segmentation and automation.

You’ll come away able to use email to its full potential.

What this Bite-sized will cover:

  • Campaign planning – why and how.
  • Email marketing metrics.
  • Content types and testing.
  • List-building.
  • Segmentation and why it matters.
  • Automation.

Who for?

Businesses (especially B2C, though it will also work for B2B) already using email to engage and sell. It’s especially useful for digital marketers, business owners and marketing freelancers.

Who by?

Malcolm Duffitt, freelance digital and eCommerce specialist. With 20 years’ experience, Malcolm has held senior positions at eCommerce brands, managing and mentoring in-house digital teams to deliver growth. He now offers senior input to businesses to help drive their next stage of growth.

Copy by: Shoal Content




Our trainers are sharing their experience skills and advice generously. If you are a direct competitor you may not be able to attend. Please get in touch before booking.

If you have never been a member of Brighton Chamber you are welcome to book and come to two events (just one breakfast) as a non-member. After this, you will need to join the Chamber to enjoy the benefits of membership.




FAQs

What's the refund policy?

Places are limited, and events are usually oversubscribed. Please give two working days’ notice via email for a refund* or you’ll be required to pay for your place in full.

*Eventbrite booking fees are non-refundable unless the event is cancelled or there are duplicate charges.

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Date and Time

Location

The Werks

15-17 Middle St

Brighton

BN1 1AL

United Kingdom

View Map

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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