Bite-sized Learning: LinkedIn as a marketing tool

What do you use LinkedIn for? Endorsing people for skills they never knew they had? Trying to avoid being hounded by recruiters? If so, you’re missing a brilliant marketing opportunity.

If you know you’re not making the most of LinkedIn, but aren’t sure how to change that, this session is for you. You’ll learn how to use LinkedIn to increase your market share – and how this can be easier than on either Facebook or Twitter.

You’ll learn how to create personal pages that get attention, and business pages that your customers will love. You’ll find out how to create effective targeted advertising and how to measure its success with KPI's. You’ll discover what the difference between different types of content (curated, owned and bought) is, and how to use them all effectively.

You’ll come away ready to put in place a LinkedIn content plan that will work for you and your business.

LinkedIn can, and will, add to your bottom line, so book today to find out how.

Who For? This workshop will show you how LinkedIn can help you grow your business, whatever your sector, and whoever your customers.

Who By? Digital Marketing expert James Dempster, co-founder of Cobb Digital, a leading digital marketing agency. James Dempster has ten years of experience in creating powerful online campaigns for all kinds of businesses.

Copy by: Alice Cuninghame, Shoal Content

Thank you to our event partner:

Our trainers are sharing their experience skills and advice generously. If you are a direct competitor you may not be able to attend. Please get in touch before booking.

If you have never been a member of Brighton Chamber you are welcome to book and come to two events (just one breakfast) as a non-member. After this, you will need to join the Chamber to enjoy the benefits of membership.

FAQs

What's the refund policy?

Places are limited, and events are usually oversubscribed. Please give two working days’ notice via email for a refund* or you’ll be required to pay for your place in full.

*Eventbrite booking fees are non-refundable unless the event is cancelled or there are duplicate charges.