£44 – £54

Bite-sized Learning: The art of business storytelling

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The 1st Central County Ground

Eaton Road

Hove

BN3 3AN

United Kingdom

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Bite-sized Learning: The art of business storytelling

If you introduce your company and explain its products and services as a story, you make it much more likely that prospective customers will listen. This workshop will show how a storytelling approach makes your organisation talk in that rarest of business dialects: human.

Where? The 1st Central County Ground, Eaton Road, Hove, BN3 3AN

When? Wednesday 6 September 09:30 - 11:30

Who For? Everyone in an organisation responsible for communications, from business leaders to heads of comms and marketing. In our social media world, responsibility for communication – and opportunities for storytelling – reach deeper than ever.

Who By? Sam Knowles, Founder & MD of corporate and brand storytelling business, Insight Agents. Sam has spent nearly 30 years helping local, national, and global businesses be better storytellers, including Unilever, Tesco, and the University of Sussex.

As soon as we’re asked to speak on behalf of a business, even the most eloquent and confident of us can adopt a way of speaking that’s never come out of any human’s mouth. And yet we’re hardwired to respond to stories and story structure. Stories are how we make sense of the world and make judgements about what we should do, think, and believe.

In this workshop, you’ll learn what makes good and bad business speak. When and how to use data and statistics. Why and how to avoid using jargon and technical language. And what the Cocktail Party Rule is and how to use it your advantage.

You’ll apply these principles to writing and talking directly about your business. By the end of the session, everyone will write – and refine – an elevator pitch about their business and a summary of what it does. In a paragraph. In a sentence. In a phrase. And in a new About Us webpage.

Telling business stories is no different from telling stories about anything else that truly matters in life. Come and learn to be the best raconteur you can be.

Thank you to our event sponsor:

Shoreham port logo

Shoreham Port is a thriving commercial port based on the South Coast of England, offering efficient handling of all cargoes. We provide a full range of marine services including hydrography, levelling, and dry docking, as well as catering for leisure and fishing users. Our vision is to become the preferred South Coast Port for short sea traffic, marine related projects and a landlord for specialist sites, whilst being at the heart of the community.


Copy by: Sam Knowles

Cancellation policy: Places are limited and events usually oversubscribed. Please give 2 working days' notice via email or you must pay for your place in full.

Our trainers are sharing their experience skills and advice generously. If you are a direct competitor you may not be able to attend. Please get in touch before booking.

If you have never been a member of the Brighton & Hove Chamber you are welcome to book and join us as a guest at two of our events. After this, you will need join the Chamber to enjoy the benefits of membership.

Thank you to our event partner:

Sussex cricket ground

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Date and Time

Location

The 1st Central County Ground

Eaton Road

Hove

BN3 3AN

United Kingdom

View Map

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