£44 – £54

Bite-sized Learning: Understanding customer personas

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The 1st Central County Ground

Eaton Rd

Hove

BN3 3AN

United Kingdom

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Bite-sized learning: Understanding customer personas

To effectively market your business to your ideal target customer, you need to know exactly who that customer is; what challenges they face and what will appeal to them. Being able to define your customer persona(s) allows you to craft messages that will resonate with your target customer resulting in increased engagement and increased sales.

Where? The 1st Central County Ground, Eaton Road, Hove, BN3 3AN

When? Tuesday 1 August 09:30 - 11:30

Who For? Anyone responsible for promoting a business

Who By? Rob Da Costa, a highly experienced business coach and mentor. Rob had over 25 years of successful commercial experience behind him before he trained as a coach. He now uses that experience to help his clients be successful too.

Knowing exactly how to create a company image or focus your marketing to appeal to the type of people who would buy your product can be very difficult. That’s where using customer personas can help you to define exactly who your customers are and what type of marketing strategy is likely to be most effective in bringing them to your business.

In this workshop, you’ll learn how using customer personas can help grow your business and receive help to define yours. In addition, you will see how you can tailor your marketing and sales activities to suit that customer persona.

During the session, you’ll work together to clearly define your customer persona and develop the skills you need to use this to make your business stand out from the competition and attract the best customers.

You’ll leave with a clear understanding of your target customer, what they like and need and how to use this information to focus your marketing to maximise sales.

Understand your customers to boost sales: book your place.


Copy by: Leah Mooney

Cancellation policy: Places are limited and events usually oversubscribed. Please give 2 working days' notice via email or you must pay for your place in full.

Our trainers are sharing their experience skills and advice generously. If you are a direct competitor you may not be able to attend. Please get in touch before booking.

If you have never been a member of the Brighton & Hove Chamber you are welcome to book and join us as a guest at two of our events. After this, you will need join the Chamber to enjoy the benefits of membership.


Thank you to our event partner:

Sussex cricket ground

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Date and Time

Location

The 1st Central County Ground

Eaton Rd

Hove

BN3 3AN

United Kingdom

View Map

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