Write brilliant press releases to achieve free media coverage
By looking at examples of good and bad practice, this interactive session will show how the right great press release can increase sales, attract investment or simply raise a company’s profile.
Where? The 1st Central County Ground, Eaton Road, Hove, BN3 3AN
When? Wednesday 25 January 09:30 - 11:30
Who For? Anyone in a business or organisation who has - or could have - contact with print or broadcast media, such as marketing staff, sole traders and bosses of SMEs - not just press officers and PRs.
Who By? Ann Bird founder of West Sussex-based AB Business Training, which delivers workshops, including media training and presentation skills, for companies here and abroad.
As both the Health Editor and then the Executive Features Editor on the Daily Express, Ann read thousands of press releases - why did some go on to form the basis of newspaper stories, while many failed to secure coverage?
In a session packed with tips and advice from a media expert, attendees will learn:
- how releases should be structured
- what should be in the introduction
- what makes a great title
- what difference including an illustration makes
- …and what should be left out!
If you want to raise the profile of your business, this is the course for you!
Copy by: AB Business Training
Cancellation policy: Places are limited and events usually oversubscribed. Please give 2 working days' notice via email or you must pay for your place in full.
Our trainers are sharing their experience skills and advice generously. If you are a direct competitor you may not be able to attend. Please get in touch before booking.
If you have never been a member of the Brighton & Hove Chamber you are welcome to book and join us as a guest at two of our events. After this, you will need join the Chamber to enjoy the benefits of membership.
Thank you to our event partner: