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Memorial Hall

73-75 Lairgate

Beverley

HU17 8HN

United Kingdom

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Bicycling & ITS (BITS



A modal shift to green transport is urgently needed as congestion, pollution, growing population and health problems threaten the livability of the EU’s urban areas. Cycling has proven to be a major solution for these challenges. Not only as separate mode but also as a part of the multimodal transport system. More cycling data is urgently needed to position cycling within the multimodal transport system and to improve the system as a whole.


Regions involved in BITS already show a high bicycle use (NL, DK, BE) or have ambition to increase bicycle use (UK, DE). Intelligent Transport Systems (ITS) are important tools to achieve this, while also producing the desired cycling data. The demonstration of ITS applications and cycling data will allow others to use these cycling data for applications and policies. The effectiveness of ITS solutions will be evaluated, challenges identified and results disseminated to other regions.

For more information on the BITS project visit https://northsearegion.eu/bits/



You are invited to attend our first Cycling Academy event which will be held on Thursday 26th September in Beverley, East Riding of Yorkshire, UK at Beverley Memorial Hall, Lairgate.

Academy Theme - “How can ITS help people get started with Cycling”

9.00 Coffee and registration

9.30 Introduction and overview.

Welcome and objectives – East Riding of Yorkshire Council

Scene setting - Province of Overijssel, Netherlands

  • The Bicycles and ITS Project
  • Intelligent Transport Systems and Cycling

Presentation - Philip McAleese, See.Sense, UK - "Smarter, connected cycling in action"

10:00 Introduction to the workshops – Kevin Mayne, Cycling Industries Europe

Workshop Session 1 - ITS for behaviour change - “How can ITS improve cycling take- up”

Presentations:

  • Overijssel ‘Fietsmaatjes’ project (Cycling Buddies), which rewards people cycling to work using an app.
  • Love to Ride (UK): Social marketing using applications and gamification
  • Cycling Industries Europe: Bicycles at your fingertips – improving access to cycling through bike sharing, rental and multi-modal systems

11.10 Coffee break

11.30 Workshop Session 2: Beyond implementation – lessons learned

Presentations:

  • Province of Antwerp, Belgium – the Cycling Barometer
  • Connexin UK – the Smart Street Project
  • City of Aarhus, Denmark. What variable traffic management for cars has taught is about the potential for managing cyclists

Workshop session - What do these examples have in common, how do they differ. How can the experience of the European cities and companies within the BITS Project take this forward?

12.30 Light Lunch and Networking

13.30 Workshop Session 3 – The UK context – reaction to the experience of the BITS partners, more examples from the UK

Presentations:

  • Streets Systems
  • Local Transport Projects
  • East Riding Council - Local Cycling and Walking Infrastructure Plans; applying the Propensity to Cycle Tool

Facilitated discussion –

Cycling and ITS in the context of the UK national situation and opportunities in local implementation

Stimulation of innovation and take-up in the UK cycling and ITS sector.

15:15 Closing remarks – East Riding

15.30 Academy Ends



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Date and Time

Location

Memorial Hall

73-75 Lairgate

Beverley

HU17 8HN

United Kingdom

View Map

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