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Black Friday: Lessons learned & winning strategies for 2015

Greenlight Digital

Tuesday, 14 July 2015 from 18:00 to 21:30 (BST)

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Event Details

Preparing for Black Friday: lessons learned from 2014 and recommendations for 2015

It is without a doubt one of the most busy and stressful days of the year for retailers, and with £810m spent online by British shoppers in 2014, Black Friday is rapidly becoming the biggest shopping day of the year. Black Friday shoppers are predominantly looking for a bargain and they are going to leave your site to price compare against your competitors. So how do you ensure you are best placed to keep and convert them?

Join us on 14 July for easily actionable recommendations to help you prepare for Black Friday 2015. Lots of lessons can be learned from 2014. Capacity? We’re going to assume that’s a given. Instead, we will be focusing on ways you can:

  • Improve the customer-experience
  • Make sure shoppers find you easily
  • Offer them the most relevant product
  • Ensure your site has the best price and is the easiest to use

It won’t be all work though. Enjoy delicious canapés by SUSHI SAMBA, prosecco with strawberries & cream to celebrate summer and some of the most spectacular views across London while you socialise with peers.


18:00-19:00 Drinks reception & canapés

19:00-19:15 André Brown, CEO & co-founder, ATTRAQT

19:15-19:30 Warren Cowan, CEO, Greenlight/OneHydra

19:30-20:00 Speed-networking

20:00-21:30 Informal networking, strawberries & cream

Who should attend?

This event is for senior managers and digital marketers responsible for large eCommerce websites. Please kindly note that this event is for retailers and brands only. 

Retailers already registered include John Lewis, Dixons Retail, House of Fraser, Ted Baker, Boots, Wickes, Coast, ghd, Hackett, Jimmy Choo, Wallis, Moss Bros, Jaeger, Footasylum, Monica Vinader, Thomas Lyte, Photobox and PowerDirect.

Space for this event is limited, so we recommend registering today to secure your place.


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Do you have questions about Black Friday: Lessons learned & winning strategies for 2015? Contact Greenlight Digital

When & Where

ATTRAQT, Level 35, Heron Tower
110 Bishopsgate
EC2N 4AY London
United Kingdom

Tuesday, 14 July 2015 from 18:00 to 21:30 (BST)

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