£163.91

Blair Enns Presents: Pricing Creativity (London)

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Location

Barbican Centre

Silk Street

London

EC2Y 8DS

United Kingdom

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No Refunds

Event description

Description

One of the hardest tasks as an agency owner to do is to get the price right.

If you are too cheap you will most likely be stuck in a cycle of poorly paid jobs that take up more energy then they are worth.

If you are too expensive you might struggle to get enough work to keep the lights on.

Depending on the size of your agency there are multiple variations of pricing that have a different kind of impact on your business.

BUT, what is if we change the way we price based? What is if our pricing model is driven by the value of our work for our clients not by what it will cost us internally?

This event will explore everything you need to know about the optimal pricing strategy for your agency.


Special guest:
Blair Enns is one of the world’s best agency consultants. He’s the founder of the Win Without Pitching Manifesto, which has inspired agencies across the world to rethink the way they run their agency.

He’s written multiple books and hosts one of the favourite podcasts of agency owners (https://www.linkedin.com/pulse/top-10-podcasts-agency-owners-listen-dantheagencyman-de-la-cruz/) 2Bobs. In his podcast Blair and his co-host David C. Baker chat leisurely about all topics that effect creative entrepreneurs.


You will learn:

  • How to move from cost driven pricing to value driven pricing?
  • Different pricing techniques
  • How to best deal with the ‘how much does it cost’ question?


Who is this event for?
This event is exclusively for agency owners or principal shareholders of independent agencies. A wide range of agencies (design, social, branding, development, content, marketing, video, consultancies, research, UX/Service Design, etc.) from startup to 150 employees.

We kindly ask you to not send your non-shareholding employees to this event. In those cases we will need to cancel the tickets. Our events are a safe haven for agency owners to talk about everything that is going on in their agency. Some of the topics discussed staff members will not be able to understand or contribute towards.


Format of the night

6pm - 7pm - Arrival, Food & drinks

7pm - 8:30pm: Presentation from Blair + Q&A

8:30pm - 10:30pm: Chat & drinks till close.

Ticket info

If you’ve never been to one of our events and would like a taster, please contact anne@theagencycollective.co.uk

Please note that tickets are non-refundable. However, if you can no longer make it, please let us know at least 7 days before the event and we'll give you a credit to use for future events.


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Date and Time

Location

Barbican Centre

Silk Street

London

EC2Y 8DS

United Kingdom

View Map

Refund Policy

No Refunds

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