Blogging for Business: Online Training

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Event description
This is the online version of our successful Blogging for Business workshop. Get results from your content marketing.

About this Event

Content marketing is an excellent way to:

  • Establish your expertise
  • Build brand awareness
  • Improve SEO
  • Increase your online presence
  • Improve employer branding
  • Engage new customers
  • Communicate with and retain existing or previous customers
  • Generate more sales.

Blogging for Business is a full day, online course that gives you the skills and confidence to create content that gets results.

The day is split into four parts with short breaks in the morning and afternoon and a longer break for lunch.

Course content:

Part One:

  • Benefits of content marketing
  • Setting your objectives
  • Marketing your blog
  • Identifying your target audience

Part Two

  • Types of blog
  • How to generate ideas
  • Idea generation (practical)

Part Three

  • Headlines/titles
  • Call to action
  • Writing your blog post
  • Structure & images

Part Four

  • Editing
  • Proofreading
  • Re-purposing your blog posts
  • Guest blogging
  • Q&A

The aim of the day is to help you build a basic content strategy and to give you the skills and confidence to create value-adding content.

This course is ideal if you are starting out in content marketing, have a blog but aren't getting results, want to learn a new skill or would like to upskill a team member to take care of your company blog.

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Date and Time

Location

Online Event

Refund Policy

Contact the organiser to request a refund.

Eventbrite's fee is nonrefundable.

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