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Blogging for Business

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WHY BLOGGING IS GOOD FOR BUSINESS AND HOW TO USE BLOGS AS A MARKETING AND SALES TOOL

About this event

TCHC are working in partnership with Serco & West Northamptonshire Council to deliver Blogging for Business to businesses across Northamptonshire.

This Workshop will assist businesses in building brand awareness, raising their online presence and driving visitor traffic to their website and social media pages.

What will I learn?

Introduction

  • Why you should blog/ why blogging is good for business
  • Blogs as a marketing and sales tool

The role of blogs in digital marketing

  • Ingredients for a good blog
  • Using blogs to build a profile and thought leadership
  • Attracting new visitors and readers

Defining your company’s blogging goals

  • Defining your audience
  • What will they want to read about?
  • What do you want them to think, feel or do having read your blog

Developing a strategy for your content

  • Building a content calendar
  • SEO Basics
  • Choosing keywords for readers and search engines
  • Writing for readers not robots
  • Incorporating keywords and links in your writing

This Workshop is funded through the Skills Support for the Workforce Programme on behalf of Serco. Upon application of your ticket, you will be contacted by the TCHC Gateway Team who will arrange an appointment for completion of your funding paperwork in order to confirm your eligibility.

The West Northamptonshire Council Economic Growth Team are on hand to offer free support for your local business to overcome challenges and maximise opportunities. They can offer you:

  • A single point of contact for all Council related enquiries
  • A dedicated Officer to discuss your business opportunities & challenges
  • Information and guidance
  • Referrals and introductions to key stakeholders/partners
  • Signposting to funding/training/support programmes and more
  • Free recruitment support
  • CSR support

Contact them today on 01327 322167 today.


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