Blogging in a Day
Master blogging with this hands-on workshop using WordPress.
Whether you want to start a new blog or improve an existing blog, this practical one-day workshop will help you with the technicalities and strategies required. It covers how to set up your blog using WordPress, what to write, and how to manage, market and monetize your blog.
Date: Thursday 13 October 2016
Time: 10am – 5pm
Location: Central London - most likely to be Avanta Media Village, but NB this venue is subject to change!
Capacity: 12 places
Tutor: Jon Reed – founder of the Publishing Talk blog and author of Get Up to Speed with Online Marketing.
Who is it for? Anyone who wants to start or improve a blog - whether to market a business, charity or other organization, to promote your writing, or simply to share your passion or hobby.
What do you need? No prior experience of blogging is required. This is a hands-on course, and you will need to bring a wireless-enabled laptop.
Blogging is the essential starting point for your social media presence. It powers the content engine needed to engage people on social networks and drive traffic to your website. You will come away with your own blog created during the session (or improved, if you already have one), plus a strategy for managing and promoting it, and lots of ideas for blog posts that will keep people coming back to your site.
By the end of the session participants will:
- have created (or improved) their own blog
- be able to enhance their WordPress blog with plugins and widgets
- have a plan to manage and promote their blog
- understand some basic HTML
- have lots of ideas for engaging blog posts.
Your Learning Package includes:
- one-day workshop, including lunch
- FREE copy of Jon Reed’s book Get Up to Speed with Online Marketing
- lots of handouts, planning tools and templates
- online access to PDFs of resources
- follow-up support via a discussion board
- a Certificate of Attendance.
The morning session will look at the strategy and technology involved in creating a successful blog.
- 10.00 – Welcome and Objectives
- 10.15 – Blogging Strategy – How to build a readership or reach a market
- 10.45 – Introducing WordPress – An overview of the most flexible and powerful blogging platform. ACTIVITY: Setting up your WordPress.com blog.
- 11.45 – Writing Blog Posts – Finding topics; length and frequency of posts. ACTIVITY: Start writing your first post.
- 12.45 – HTML for Bloggers – Basic code to give you more control over posts, pages and widgets.
13.00 – 14.00 LUNCH
In the afternoon session we will look at what to do with your blog once you’ve created it.
- 14.00 – Enhancing Your Blog – Adding images and video; using widgets and plugins
- 14.50 – Managing Your Blog – Planning your content with an editorial calendar, managing the workload
- 15.20 – Marketing Your Blog – Promoting your blog with social networks such as Twitter and Facebook
- 16.00 – Monetizing Your Blog – Business models such as advertising, sponsorship, membership sites and ‘freemium’
- 16.30 – Questions and Discussion – Wrap-up, discussion and action points.
Jon Reed has taught social media for 10 years – since its earliest days – and is the author of Get Up to Speed with Online Marketing: How to use Websites, Blogs, Social Networking and More to Promote Your Business (2nd edition, Pearson Business, 2013). He has lectured on social media on a number of university courses, including at Birkbeck, City, Brunel, Bath Spa, Kingston and UCL. He speaks at conferences, runs in-house training, and has taught a series of Guardian Masterclasses on social media for authors.
He previously worked in academic publishing for 10 years, including as publishing director for McGraw-Hill. He runs the blog Publishing Talk, which has over 330,000 followers on Twitter. Jon also enjoys photography, writing screenplays and listening to The Archers on Radio 4.
Places available: 12. This workshop usually runs with a minimum of 9 participants, but may occasionally run with fewer.
Cancellations: You can cancel 4 weeks or more before a workshop for a full refund. For cancellations of 1-4 weeks before a workshop, a charge of 50% of the course fee will apply unless we can re-fill the place or you can substitute a delegate. We cannot issue refunds for cancellations within 1 week of a workshop, and the full fee will apply. We reserve the right to cancel workshops at short notice if dates are under-subscribed, in which case you may opt for a full refund or a place on another workshop. Please check with us prior to making travel arrangements, unless we've confirmed the date by sending you a login to the workshop resource site.