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Blooming Founders Masterclass: Pitfalls To Avoid In PR

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Blooming Founders HQ

Unit C, 81 Curtain Road

London

EC2A 3AG

United Kingdom

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Blooming Founders Masterclasses are a series of events that provide practical business education to help entrepreneurs build and grow their businesses.

Today's topic: Pitfalls to avoid in PR

The power of PR is often underestimated. However, it is PR that builds your reputation, moulds your public image and makes you stand out from your competitors. PR strategies and campaigns are only a part of the story. No matter how well they are planned, you also have to determine any external factors that my affect it, and predict the types of crises that might occur as a result.

What you will get out of this masterclass:

  • PR pitfalls to avoid

  • Dealing with communicatons crises: case studies

  • Your press & media toolkit: the essentials

  • Building an effective PR strategy

  • What makes news

  • Media relations "know how"


Your main take-aways from the workshop:

  • Understanding what makes news and learning to create newsworthy stories

  • Learning to avoid PR pitfalls

  • Understanding how media relations work and what it takes to get international coverage

  • Preparedness in the event of a comms crisis


THE SPEAKER:

Meet Julija Jegorova - Journalist, Founder of Black Unicorn PR

JJ is the Founder of London-based public relations agency Black Unicorn PR, a new breed of comms agency specialising in technology startups and scaleups from across Europe. Julija is a trained journalist, but she has spent the past decade working in PR across the world, including ASUS, TomTom and Visa before shifting her focus towards the world of startups in 2015. She's secured media placements for her clients in publications such as BBC, Forbes, Financial Times, Entrepreneur, The New York Times and The Guardian among others. In 2018, Black Unicorn PR opened its second office in Vilnius, Lithuania. JJ can be found jet-hopping across Europe delivering talks on PR and Communications as well as workshops and mentoring sessions.


BROUGHT TO YOU BY




Blooming Founders is a London-based company that provides female-friendly co-working spaces and events that strengthen the knowledge and connections of early stage founders to achieve better business performance.

Our vision is to break down the barriers that hold female entrepreneurs back and enable them to build big businesses.

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Date and Time

Location

Blooming Founders HQ

Unit C, 81 Curtain Road

London

EC2A 3AG

United Kingdom

View Map

Refund Policy

No Refunds

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