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BMC Client Club: Great ways to test your marketing

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The Walrus & Carpenter

45 Monument Street

London

EC3R 8BU

United Kingdom

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The bait should be tasty to the fish, not to the angler", so the old German saying goes. But how much attention do we pay to testing our B2B marketing messaging and the channels through which we engage our target audiences?

Are we basically rolling out the same old marketing plan year in year out with scant concern as to how the techniques we use truly engage our customers and prospects? In an age where we have to be agile and customer centric do we need to move to an approach of test, learn, improve, . . . repeat?

The BMC's client side meeting will gather on 8 August to discuss ‘great ways to test your B2B marketing’. We will examine and share how B2B marketers can test their ideas and campaigns, quickly bringing these learnings back to the business improving the way we engage with our audiences.

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Location

The Walrus & Carpenter

45 Monument Street

London

EC3R 8BU

United Kingdom

View Map

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