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BMC Client Club: What have professional qualifications ever done for us?

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The Walrus & Carpenter

45 Monument Street

London

EC3R 8BU

United Kingdom

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Are you a qualified business marketing professional?

If so, what makes you qualified? CIM? B2B Marketing? A marketing degree? Your experience? Or something else?

If not, why not? What’s the value in being qualified?

What does it mean to the B2B marketing professionals and the not-we who hire us?

Is there value in a more formal set of marketing qualifications so that there’s some commonality in marketing approaches? Or would that make us into a bunch of undifferentiated monkeys?

Whether you’re qualified or not, as long as you’re a B2B client-side marketer, we want to hear from you!

Register now to share your view or listen to the views of others in our April Club debate. 11 April from 1800 (for 1830 start) on the top floor of the Walrus and Carpenter public house (nearest tube: Monument). (There’s free drink, chips, pies and we’re working on a kind of prawn salad thing too).


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The Walrus & Carpenter

45 Monument Street

London

EC3R 8BU

United Kingdom

View Map

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