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BMC Client Club:Do old school tactics like sponsorship and DM still have a...

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The Walrus & Carpenter

45 Monument Street

London

EC3R 8BU

United Kingdom

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Fellow B2B marketers,

Some things never go out of fashion. (Take Dave, Brian and Jay, for example – three of your hosts at our monthly business marketing debates. OK, so maybe Dave and Brian don’t go out of fashion). But does that adage also apply to marketing strategies and tactics? Are some so-called traditional marketing tactics still valid today? Do direct mail, PR, sponsorship and other ‘old-school’ approaches still have a role to play alongside social media, SEO and other digital disciplines?

Come to our 2 hour debate, at a nice pub in London on Tuesday 13 June, where we will, together, share our experiences on how best to use offline tactics in an online world, and where we will discuss which tactics have had their day. In other words, we’ll try and separate the Bob Marleys and Nirvanas of the B2B marketing world, from the Vanilla Ices and Jedwards.

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The Walrus & Carpenter

45 Monument Street

London

EC3R 8BU

United Kingdom

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