£30

BMC Knowledge Share: Your better B2B website

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2 Tony Wilson Place

Manchester

M15 4FN

United Kingdom

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Refunds up to 7 days before event

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Description

Are you an in-house B2B marketeer? Does your website lack a certain je ne sais quoi?

Your corporate website probably does what it says on the tin. Sure, it’s got all the essential business information in place. But how can you improve this existing platform and turn it into a tool that attracts valuable prospects and engages them when they're there?

If you’re looking for some expert inspiration, find out how to turn your B2B website into a valauble marketing tool in this 2-hour bitesize workshop hosted by Caroline Pomfret, Strategy Director at Don't be Shy and Anthony Jones, Creative Director at Upp B2B.


What we'll cover

Do you know why your website is important to your business and how it should be performing? Find out how it should fit into your wider business strategy, and its relationship with your other platforms.

We'll cover the contemporary spin on topics such as:

  • Website objectives
  • UX
  • CTAs
  • Content
  • SEO
  • Analytics

Business2Business not Boring2Boring

Online success is all about content, relevancy and UX, so it’s time to eliminate dull corporate babble from your company site. Learn how to provide a valuable and engaging journey for your customers as well as making sure your website is found by the right people on Google.

Find your people. Convert them.

Do you want your website to be seen by more beady eyes and relevant prospects? Learn how content can drive more relevant traffic to your site, what makes a good call-to-action and when to use them.

This 2-hour workshop includes hands-on activities to help assess your own website, so make sure you bring along a laptop or tablet. You’ll get actionable tips and takeaways to help you give your website more authority and achieve higher brand equity.

The BMC Bitesize Workshops are there to help develop the next generation of b2b marketers. Workshops may introduce early-to-mid career marketers to important considerations underpinning broad, contemporary b2b marketing subjects, so they may focus their own learning. Alternatively, they can focus on providing deeper insights into specialist subjects for mid-to-senior practitioners.


Register today to get your ticket for just £30 or join the club and attend all events for FREE!

Learn more about your workshop hosts:

Caroline Pomfret, Strategy Director, Don’t be Shy https://www.linkedin.com/in/carolinepomfret/

Anthony Jones, Creative Director, Upp B2B https://www.linkedin.com/in/anthonyhjones/

Housekeeping:

Cost to attend is FREE to BMC members and £30 for non-members.

Find out how to become a member for an annual one-off payment of £98.00 on the BMC website.

Please note, as numbers are restricted to a maximum of 15 for B2B Bitesize Workshops - places will be allocated on a first-come, first served basis. A 100% refund on the booking fee will returned for cancellations in writing to our events team 7 days prior to the event.

Your booking will be confirmed by our events team who will provide more information about what to bring along on the day.

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Date and Time

Location

Home

2 Tony Wilson Place

Manchester

M15 4FN

United Kingdom

View Map

Refund Policy

Refunds up to 7 days before event

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