A$200

BoB School Revenue System - DEPOSIT

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Sydney

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Sydney, NSW 2000

Australia

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BUILD YOUR BRAND
GROW YOUR BUSINESS
SHIFT YOUR INDUSTRY


Discover your brand, shift the world:


Do you want to be a change maker?

When you discover your true brand and build your business strategically upon that foundation you will have the opportunity to disrupt the world around you and make a real difference.

Are you ready for that change? Now is the time.

Linzi Boyd and the BoB Group developed the BoB School to deliver an in-depth version of Linzi’s methodology that she uses when working with brands all over the world, taking them from idea to execution. BoB School teaches you everything you need to know to make your brand stand out in a crowded market, achieve the uplift, and create a higher valuation for scale.

During the overall six-day program you will:

  • Define your hidden assets, building out a bigger value for your business.
  • Build a plan from the ‘Top-Down’ rather than the ‘Bottom-Up’, enabling investors to see the full picture for growth.
  • Understand the activation process for your business to create traction in the plan to position it for scaled growth.
  • Understand the numbers that you are building your business to, and where the funding points are required.
  • Be given tried and tested tools to become famous within your sector.


Introducing Revenue System (Days 3-6)
Designing your growth vision plan:


DISCOVER - Personal Brand (Day 3)

  • Define your tone of voice - your micro voice
  • Assess your Google Fame
  • Learn how to turn your profile into an asset
  • Align your personal brand with your business brand
  • Outcome: Personal DNA Blueprint


CREATE - Product (Day 4)

  • Plan your content
  • Identify your revenue streams
  • Design your toolkit
  • Outcome: Product architecture and content plan for creating your revenue streams

CONNECT - Channel (Day 5)

  • Build your channels
  • Connect your audience
  • Share your vision
  • Prepare for distribution
  • Outcome: Roadmap channels to market and content plan


COMMUNNICATE - Sales (Day 6)

  • Drive your sales
  • Spark conversations
  • Create experience
  • Scale for grown
  • Outcome: Campaign architecture and storyboard to drive sales


At the end of the 6 days, you will leave with:

  • Designed a growth vision plan from three pillars - Business, Brand and People - overlaid with PURPOSE.
  • A greater understanding of the value of brand.
  • Understand that brand-led and purpose-led businesses grow the fastest.
  • Understand the different between brand vs branding
  • Understand brand culture - the importance of building people AND brand together
  • Top-down approach - starting with ‘brand’ to ‘product’ to 'channel' to 'sales'
  • Brand DNA blueprint - business brand and personal brand
  • Key actions to implement in your business to strengthen and differentiate your brand

We highly recommend you read: 'Brand Famous: How To Get Everyone Talking About Your Business' written by BoB School founder, Linzi Boyd.

Access your free chapter here.

Event Details:

  • Monday 20th November: 9.30am - 4.30pm
  • Tuesday 21st November: 9.30am-4.30pm
  • Thursday 23rd November: 9.30am-4.30pm
  • Friday 24th November: 9.30am-4.30pm

* Please arrive at 9am for registration and refreshments. Session starts each day at 9:30am.

Pricing:

  • The $200 will secure your place on BoB School - Revenue System.
  • The full price of the 2-day workshop is $6250, and your deposit will be deducted from this. The remaining $6050 can be paid manually via the BoB Group team.

*Tickets are very limited. Please contact Sarah directly for further information, and pricing options at: sarah.skeats@thebob-group.com


About Sarah Skeats

Sarah is a Global Partner of the BoB Group, leading Australia and Asia. She is a master of brand and brings a depth of knowledge and experience to the Business of Brand School in brand strategy, brand communications, employee experience, digital, B2B and B2C marketing, product, channel and campaigns.

She has delivered record-breaking acquisition, retention and brand campaigns with leading global and national brands including Microsoft, Telstra and recently as the Head of Brand at NAB.

Sarah now uses her experience to support the growth of private enterprises looking for a highly focused, results driven, smarter approach to achieving business goals and revenue through integrating the power of brand.


About Linzi Boyd

Linzi Boyd is a Serial Entrepreneur, International speaker, Author and Founder of BoB School and BoB Group. She has over 20 years experience building, renovating and refreshing British and Global Brands. Find out more about Linzi at www.linziboyd.com, and learn more about the BoB Group at: www.thebob-group.com

"I am convinced there are many people out there who are capable of big things, they just don't know the steps to make it happen" - Linzi Boyd

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Sydney

CBD

Sydney, NSW 2000

Australia

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Refund Policy

Refunds up to 7 days before event

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