Nation Branding: Concepts, Issues, Practice was the groundbreaking first textbook to provide an overview of the recently established but fast-growing domain of nation branding. Many governments have invested in nation branding in order to strengthen their country's influence, improve its reputation, or boost tourism, trade and investment. This new edition has been comprehensively revised and its influential original framework modified to reflect the very latest changes to this still-developing field. It remains an accessible blend of theory and practice rich with international examples and contributions.

To mark the publication of Nation Branding: Concepts, Issues, Practice, 2nd Edition (https://www.routledge.com/products/9781138775848), a book launch event will be hosted by Middlesex University on Wednesday 9th September 2015. Entry is free but registration is required. Attendance at the event is open to all.

Speakers at the book launch will include author Keith Dinnie, plus contributors Dunja Fehimovic and Andrew Stevens.

Schedule:

16.00: Welcome

16.05-16.25: Keith Dinnie, Department of Marketing, Branding and Tourism, Middlesex University Business School.

16.25-16.45: Dunja Fehimovic, University of Cambridge.

16.45-17.10: Andrew Stevens, Senior Research Fellow, UCL.

17.10-18.00: Refreshments and networking.

The event will be held in Committee Room 3, Hendon Town Hall, London.