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Book Launch of Business on a Mission by Andy Last
Wed 7 December 2016, 18:00 – 20:00 GMT
We are delighted to invite you to the launch of the exciting new book Business on a Mission (Greenleaf Publishing) by Andy Last.
The author and co-founder of salt Communications Andy Last, will be presenting on the main themes contained in the book. There will also be presentations from Paul Polman, CEO of Unilever and Marten Dresen, CEO and Founder of Good Hospitality Group.
This will be followed by a Q&A session and an informal networking opportunity.
Business on a Mission is based on more than a decade working with some of the first businesses to develop social missions and shows the foundations behind their success. It looks at how businesses can profit from working hand in hand with society and identifies a model for success.
The book demonstrates how businesses can go from hiding behind “social shields” to picking up “social swords” and presents six criteria to look for in assessing a social mission. It also focuses on how good communications can build trust and bring about positive change. and it provides clear ways to engage employees and improve productivity as well as “rules” for communicating social missions externally.
The launch is taking place on the 7th December between 6pm and 8pm at the Good Hotel London, Royal Victoria Docks.
We look forward to seeing you there!
"A timely reminder that the primary purpose of business has always been to serve a clear social need, brilliantly combined here with a well-illustrated roadmap of how we can get back to that essential objective."
Paul Polman, CEO of Unilever