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Book Review & Discussion :Getting Everything You Can Out of All You've Got

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21 Ways You Can Out-Think, Out-Perform, and Out-Earn the Competition

About this event

In this event, you’ll learn

An uncommon approach to commissions that motivates your sales people far more than any other

How Sears gets its customers to come back over and over

What a quantum leap is and how to discover it through failure

How Starbucks innovated without having to be too creative

Why you should be like a pilot fish

What Charles Dickens traded his first novel for

About the Author

Jay Abraham has helped grow more than four hundred companies, including IBM, Microsoft, Citibank, and Charles Schwab. He lives with his wife and children in Palos Verdes, California.

Overview

The whole book is based on Jay’s concept that there are only three ways to increase revenues in your business. We can (1) increase the number of clients we service, (2) increase the average dollar size of the sale per client, and (3) increase the number of times (frequency) clients return to make a purchase.

You are surrounded by simple, obvious solutions that can dramatically increase your income, power, influence, and success. The problem is, you just don’t see them.

I have good news—there are only three ways to increase your business:

?Increase the number of clients.

Increase the average size of the sale per client.

Increase the number of times clients return and buy again.

A mere 10 percent increase across the board expands your income by 33.1 percent. A 25 percent increase in these categories nearly doubles your income

I smiled pleasantly and went on to explain that as long as their salespeople maintain sales from existing clients at past levels or above, give them 100 percent of the profit on the first sale for every new client they bring in. They’ll be ten times more motivated to sell new clients.

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