In this event, you’ll learn

How to get your profile’s URL right

Where to find good content

How to come up with good titles for your posts

Why “eye candy” is important

Which services make cross-promotion easy

What networks help your blog get more exposure

How to create your own TV show

About the Author

Guy Kawasaki is the chief evangelist of Canva, an online design service, and an executive fellow of the Haas School of Business at U.C. Berkeley. Previously, he was the chief evangelist of Apple and special advisor to the CEO of the Motorola business unit of Google. His many acclaimed books include The Art of the Start and Enchantment.

Overview

This is text book for any social media marketer.

The Art of Social Media is for anyone who wants to build social media following. Guy Kawasaki and Peg Fitzpatrick give all of the stepping steps, and required information even for people who do not have their own content.

This book is designed for the social media marketers. It explains everything from the setting page up to building up following. You do not have to be writer and share your own content, as long as you can show people other great content.

If you don’t plan to go into social media marketing, you still will benefit from it. Authors talk about optimizing you profile, and what type of content to share.

In 2015 social media pages, are second resume. Employers don’t need to call every person on the reference list anymore to find out what type of person you are. Your Facebook page, twitter account will show true you.

Hundreds of people could not get a job, internship and scholarships because of the poor choices they made in the past. In fact my college professor always talks about his favorite student who lost internship due to profile picture with a middle finger up.

We have seen harm social media can do to you. Time to take this weakness to make it your strength. Time to create a social media page that will make you look as a professional, that company will want to employ.

THE BIG TAKEAWAYS:

Create a picture-perfect representation of yourself.

It’s all in the content.

Your socials and your blog should be best friends.

Real-time networks such as Google Hangouts, Youtube Live, etc. are perfect ways to promote yourself.

Use social media to your advantage.