In this event, you’ll learn

What “Eureka!” actually means and why the first shower thought was actually a bathtub thought

How a part of your brain called the frontal lobe is involved in creative breakthroughs

Which emotions hinder your creativity, and which help it

Why not all motivation is created equal

What a creative environment looks like

About the Author

John Kounios, Ph.D., is a professor of psychology at Drexel University and director of its doctoral program in Applied Cognitive and Brain Sciences. He has published cognitive neuroscience research on insight, creativity, problem solving, memory, and Alzheimer’s disease. His research has been funded by the National Institutes of Health and the National Science Foundation. He is a fellow of the Association for Psychological Science and the Psychonomic Society and serves on a National Science Foundation advisory panel.

Mark Beeman, Ph.D., is a professor of psychology at Northwestern University, where he studies the brain bases of creative cognition and problem solving, how mood affects attention and cognition, and how the right and left sides of the brain differ in function. His research has been funded by the National Institutes of Health, the National Science Foundation, the John Templeton Foundation, and the Office of Naval Research. He is a Kavli fellow of the National Academy of Sciences, a fellow of the Association for Psychological Science, and serves on a National Science Foundation advisory panel.

Overview

Eureka or aha moments are sudden realizations that expand our understanding of the world and ourselves, conferring both personal growth and practical advantage. Such creative insights, as psychological scientists call them, were what conveyed an important discovery in the science of genetics to Nobel laureate Barbara McClintock, the melody of a Beatles ballad to Paul McCartney, and an understanding of the cause of human suffering to the Buddha. But these moments of clarity are not given only to the famous. Anyone can have them.

In The Eureka Factor, John Kounios and Mark Beeman explain how insights arise and what the scientific research says about stimulating more of them. They discuss how various conditions affect the likelihood of your having an insight, when insight is helpful and when deliberate methodical thought is better suited to a task, what the relationship is between insight and intuition, and how the brain's right hemisphere contributes to creative thought.

Written in a lively, engaging style, this book goes beyond scientific principles to offer productive techniques for realizing your creative potential - at home and at work. The authors provide compelling anecdotes to illustrate how eureka experiences can be a key factor in your life. Attend a dinner party with Christopher Columbus to learn why we need insights. Go to a baseball game with the director of a classic Disney Pixar movie to learn about one important type of aha moment. Observe the behind-the-scenes arrangements for an Elvis Presley concert to learn why the timing of insights is crucial.

Accessible and compelling, The Eureka Factor is a fascinating look at the human brain and its seemingly infinite capacity to surprise us.

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