£10 – £13.50

BookMachine Unplugged 2020: Talking Marcomms

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Location

LIBRARY private members club

112 Saint Martin's Lane

London

WC2N 4BD

United Kingdom

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Refund Policy

No Refunds

Event description
Talking Marcomms. Campaigns that blow your mind: the good, the wild and the ridiculously successful

About this Event

BookMachine Unplugged: Talking Marketing will offer real insights into what is working in publishing right now.

BookMachine has been organising popular publishing events since 2010. If you are an experienced publishing professional and crave an explosion of knowledge, ideas, and personal development - in a strictly social and informal setting - unplug from your desk and join us.

"I'd encourage other marketers and publishers to take advantage of all the benefits on offer from BookMachine" Rufus Cuthbert, Marketing Manager, Endeavour Media

The event details

Creativity and imagination are key to great marketing and publicity. But in a time of ever-diminishing budgets and a proliferation of channels and techniques, which are the campaigns that have really packed a punch?

Join our panel of marketing and publicity professionals who will share their secrets. They will guide you through how to combine online, offline, guerilla and quirky tactics to create campaigns that are distinctive and effective. You'll hear how best to work with authors, booksellers, the media and readers to develop a charming, kooky and downright challenging launches. The case studies will inspire you with ways to establish a campaign that truly stands out from the crowd.

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Your host and speakers

BookMachine Unplugged: Talking Marcomms is hosted by Laura Summers, co-founder of BookMachine and Director of BookMachine's marketing agency.

Laura has invited a selection of fascinating speakers to the share their experiences. You can read a little bit about them below:

Jodie Mullish is Communications Director for Pan Macmillan imprint Bluebird, and also has responsibility for driving innovation and creativity across the wider Pan Mac Communications department. Jodie is the recipient of a number of high-profile publishing awards including FutureBook’s Campaign of the Year in 2019, and the Nibbie for Campaign of the year in 2017. Follow Jodie on Twitter: @jodiemullish

Fran Owen and Mari Yamazak are Publicity Directors at Vintage, Penguin Random House, working across both non-fiction and fiction titles. They are part of the team that worked on the award-winning campaign for Margaret Atwood’s The Testaments. Follow Fran and Mari on Twitter: @vintagebooks @E8Mari

Thank you to event partners Ingram Content Group and Getty Images.

BookMachine Unplugged has been programmed to inspire you with real insights into what is working in publishing right now. There will be 6 events this year, each will zoom in on a vital area of the publishing industry.

Click on this link to watch videos of some of our members and speakers sharing their experience of attending BookMachine Unplugged.

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Date and Time

Location

LIBRARY private members club

112 Saint Martin's Lane

London

WC2N 4BD

United Kingdom

View Map

Refund Policy

No Refunds

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