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Boost your Amazon sales with data-driven competitor & market insights

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One Alfred Place

1 Alfred Place

London

WC1E 7EB

United Kingdom

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Prepare for 2020: Your Amazon strategy for the upcoming year

About this Event

Amazon has altered the way we shop. As a marketer, being able to work your way up in the most innovative and fastest growing online marketplace can feel like rocket science. Coming out on top requires expertise and state-of-the-art tools – in product data and content, in Amazon advertising, and in account handling and sales excellence.

During this event, you’ll hear from experts at factor-a, one of the world’s leading Amazon tech agencies. In October we will be focusing on your Amazon strategy for 2020: We will introduce the opportunities brands have to analyse their relevant Amazon categories to make the right strategic decisions for the upcoming year. In addition, we will talk about Amazon Advertising and explain how brands can determine investment levels and types in order to achieve their goals in the next year.

factor-a – part of Dept – helps more than 120 international manufacturers and brands improve all aspects of their vendor performance on Amazon. In fact, factor-a is already responsible for managing Europe’s largest budget of Amazon Advertising. For their clients that means more sales, higher market share, and better brand representation.

Enjoy breakfast whilst networking with fellow marketers and factor-a.

SCHEDULE:

9.00 – 9.15: Arrive & Network

9.15 – 9.45 : Intro (Jakob Kruhöffer – Business Development Director UK)

Amazon is about to become the infrastructure of trade and despite its current omnipresence, it is still day one; we’re at a critical time in the re-invention of shopping. Amazon continues to innovate around etail and retail experience and brands are struggling to stay on top. Jakob will tell you how to stay ahead of the game.

9.45 – 10.30: Measure & understand your Market (Roberto Russo – Head of Product)

In order to find the best Amazon strategy for your portfolio, you need transparency over the Amazon market you are in. From market size over best selling price ranges and package sizes to good working product features – Roberto will explain how to measure and understand your market and your potential in this market. Learn everything about our Project Sprint Zero.

10.30- 10.45: Coffee Break

10.45 – 11.30 What do I need to do to get the most out of 2020? (Timo Kosak – Head of Paid Advertising)

When you create your Amazon strategy for 2020 you want to know what actions you need to take, how much money is needed for this and how efficient this money will be used. Timo will show you how market insights are used to calculate your Return on Invest including incremental sales by planning your efforts in Amazon SEO, conversion optimisation and Amazon advertising.

11.30 – 12.00: Questions & Networking

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Location

One Alfred Place

1 Alfred Place

London

WC1E 7EB

United Kingdom

View Map

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