Do you work in sustainable construction?

Unlock the secrets used by top companies to market your business more successfully and sustainably.

This workshop will show you how the most impactful marketing relies on simple principles of neuroscience and behavioural economics. It will show you how you can take advantage of this to improve impact and drive more sales in the sustainable construction sector.

"Our marketing hasn’t worked."

It’s one of the most common complaints we hear from business leaders.

You’ve invested lots of time and money in a new marketing agency or campaign, but the results are underwhelming or damn right disappointing.

It doesn’t have to be this way.

Join Sustainable Results Lab & The Future Economy Network for a half-day workshop to learn about the latest science behind why people buy what they do.

You’ll learn:

1. How to apply the latest learnings from neuroscience, behavioural economics and the social sciences to improve your sales and marketing

2. The four steps every sustainable construction business should take to grow customer numbers

3. How to apply behavioural insights to increase average order values

4. How to avoid the most common mistakes that hamper business growth.

We will equip you with practical, data-backed tools that you can use straight away to improve your business.

You can find out more about this opportunity by reading our blog.

Examples of how people like you have already used this research:

• How to persuade more people to build sustainable homes

• Overhauling website copy to engage higher-value clients

• Simplifying customer journeys to make it easier for people to buy your product or services

• Rethinking client proposals to increase the number of people who say yes

• Transforming pricing strategies to increase average order values

Application Process

This free workshop is aimed at businesses working in the sustainable construction sector.

It’s for you if you:

• Are excited about building a low carbon economy

• Have ambitious plans to reach and engage more people using the latest tools and techniques

• Love learning

• Enjoy applying research and data to continually improve what you do

• Work in sustainable construction sector

To enable us to give you personalised support and advice, places are limited to 12 people. To apply for a place, please book a provisional place here and we will get back to you for further consideration.

Workshop Content

1. Introduction to neuromarketing:

a. how the brain processes information

b. how to apply this knowledge to boost business growth

2. Using behavioural economics to make your marketing more successful and sustainable:

a. Overview of key concepts and what this means for how we target customers

b. The four steps every business should take to grow customer numbers

3. How to apply behavioural insights to increase average order values:

a. Research on how brains process pricing information; how simple changes can boost growth

The workshop will be run by Ruth Smith and Ed Dimbylow, directors of the Sustainable Results Lab, which uses research and data to support environmental businesses to grow sustainably. Before setting up the Sustainable Results Lab, Ruth and Ed worked for a top-performing FTSE 100 company where they used the latest tools and techniques to boost growth.

For each of these three areas Ruth will provide an overview of the research and what this means for how we grow our businesses. We’ll then use breakout rooms to work through various exercises, giving you practical examples of how to apply the thinking to your own business.

All delegates will receive resources for further reading and exploration.

This is an emerging and exciting area of practice; we’re looking forward to working with you.

09:00 - 09:05 - Online Registration

09:05 - 09:15 – Welcome and Introduction from The Future Economy Network

09:15 - 09:25 - 20 Second Delegate Introductions

09:25 - 09:35 - Ruth Smith - Introduction and the science of decision making

09:35 - 10:20 - Neuromarketing and how to use it to boost growth (Workshop Part 1)

10:20 - 10:30 - Break for a Cuppa!

10:30 - 11:05 - Using behavioural economics to make your marketing more successful and sustainable (Workshop Part 2)

11:05 - 11:40 - How to apply behavioural insights to increase average order values (Workshop Part 3)

11:40 - 11:55 - Optional Q&A

11:55 – 12:00 - Close & Upcoming Events

If you would like to join The Future Economy Network please get in touch via: info@TheFutureEconomyGroup.co.uk

Find Sustainable Results Lab on their Website & LinkedIn

Follow The Future Economy Network on Facebook, Twitter & Instagram

Please note, this booking form is an application. Once you have applied, we will contact you to discuss your place.

We will share your Name, Job Title & Company with the other delegates & speakers to this event only. If you don’t want this information to be shared please let us know.

We take photos at our events for marketing purposes, if you don’t want your picture taken please let us know in advance.

We record our events for marketing purposes, if you do not want to be in the recording please let us know in advance.