San Francisco, California
London, United Kingdom
BOOST YOUR SALES & MARKETING WORKSHOP
A one day interactive training session that will help improve and enhance your marketing and sales operation.
The two sessions will provide practical sales and marketing solutions and advice that can save you money and grow your business.
Delegates will leave with a diagnostic analysis of what their strengths are and what areas may need improvement.
Who Should Attend?
The training is aimed at organisations that work in the B2B arena, including finance, legal, accountancy, IT, manufacturing and construction.
If you have any level of responsibility in terms of increasing your businesses customer base then this is the event for you.
Our workshop opens at 8.30am for a 9.00am start. A working buffet lunch is provided.
Marketing Session 9.00am - 12.30pm
MARKETING SESSION KEY POINTS:
|| How to build a memorable brand - understanding what makes you different and knowing how to communicate it
|| Avoiding the 5 costliest mistakes in marketing - an insight into how people lose money when investing in marketing
|| How to build an effective marketing plan
|| Knowing your customers and where you make your money
||How to find and reach new customers (online and offline)|
Sales Session 1.00pm - 4.00pm
SALES SESSION KEY POINTS:
|| How to transform your key features into tangible customer benefits
|| Objection handling techniques ensuring a win/win scenario
|| Managing sales processes for max return - prospect to customer conversion and raising average order values
|| How to manage our key accounts - protecting and growing your existing customer base
||Maximising your new clients to keep growing your business|
Booking is essential - places on this workshop are strictly limited to ensure that each delegate has the best learning experience and leaves feeling confident about applying what they have learnt to their business.
Edward Ryder Director at Biskit Ltd.
Edward Ryder is Managing Director at Biskit Ltd, a marketing and design company based in Otley.
Edward Ryder is a Chartered Marketer with over 23 years marketing, sales and business experience.
He is a former Chairman of the Mid Yorkshire CIM group, and is educated to MBA and MA level. During this period, Edward has worked with mixed-sector companies from across the UK on a range of projects including branding, strategy and marketing training.
Edward is a former Trustee of Sheffield Futures and an Advisory Panel member at Yorkshire Cancer Research. He currently contributes to the Advisory Group at Leeds University Business School.
"Ed is an amazing person to work with, energised, focused and fun. It feels like we get a weeks worth in half a day from him! Ed really knows his stuff and more importantly can apply this to what you need and where you are." Brian Lawson, Lawson Thinking
"Ed adds a huge amount of value to our business and helps us identify new opportunities. With Ed on board as a key team member we are continually striving for improvement and are seeing continued growth." Simon Riley, Quality Bearings Online
Darren Precious Director at OMASE Ltd.
Darren Precious is a Director at OMASE Ltd, an agency that provides outstanding sales expertise and support.
With over 20 years commercial experience, Darren has held a number of sales and marketing director positions working with and for prominent national and international organisations.
For over 10 years, Darren has supported a number of businesses in ensuring that they maximise the efforts of their business development and sales teams. This is achieved by utilising proven methods and innovative techniques that will have a positive impact on the bottom line.
"Darren has delivered a number of business development workshops for our clients. The feedback has been excellent. I wouldn't describe Darren as a typical 'trainer' as he gives practical advice drawn from years of experience. If you would like assistance in growing your business give Darren a call." Irma Cruz, York St John University
"The training we received from Darren has really helped focus on how we can expand our client base. We now know there are things we know we can do straight away that will have a real positive impact to our bottom line." Richard Whitaker, Hellewell, Pasley & Brewer
9.00am - 12.30pm: Marketing Session
12.30pm - 1.00pm: Lunch
1.00pm - 4.00pm: Sales Session
4.00pm: Training closes
Only £195pp ex VAT.
10% discount for 2 people or more.
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When & Where
Biskit is a Leeds based marketing agency, working with companies across the UK and Europe, helping them to achieve their potential.
We use practical and innovative marketing approaches to help you make the most of your business.