Join us on 11th October at Boost#10 to understand the mysteries and importance of branding, one of the most misunderstood areas of marketing.
The evening will open with an overview of the key branding concepts including brand promise, brand perception / identity and the branding gap where we welcome guest speaker from our friends at graphic design agency, Brand 51 to share their top tips.
Our guest speaker Helena Hills from TrueStart Performance Coffee will talk about how in just one year, Helena and her husband Simon, have established an exciting brand that is making waves all over the world. After having the idea for optimally caffeinated coffee during IronMan triathlon training, TrueStart Coffee launched in May last year and is the only coffee in the world designed specifically to improve sports performance. TrueStart has come a long way since the initial idea but Helena is clear that brand is at the heart of everything TrueStart has achieved so far and is what will carry them forward.
We will then finish with a quick look at some of the recent great brand failures and how, when it comes to branding, “to build may be the slow task of years but to destroy the thoughtless task of minutes”...
Having attending Boost#10 you will understand:
- the concepts of brand and branding
- the importance of building the right brand
- key brand pitfalls
Register your place to attend by clicking the button in the top right hand corner. If you know someone that might benefit from attending Boost then please forward this event to them.
We look forward to seeing you there!
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