We’re back with the next event in our Sessions with scale series: Boosting MQL to SQL Conversion — The 2025 Playbook
Join us for an evening of good conversation, networking, food, and drinks—along with a panel discussion focused on turning more MQLs into SQLs and building a stronger pipeline for 2025!
And to clear any doubt...
- MQL = Marketing Qualified Leads
- SQL = Sales Qualified Leads
We’ll be digging into what actually improves conversion between Marketing and Sales— across different teams, industries, and tools.
Even if MQL to SQL conversion isn’t your biggest challenge today, it’s still a critical link— because without solid conversion, more leads just mean more noise!
What we’ll cover:
Our panel will walk through key challenges and practical approaches, including:
- The biggest friction points between MQL and SQL, and how to fix them
- Clear definitions: what these metrics mean and who owns them
- Improving SDR performance
- Better lead scoring and routing
- Setting up real-time feedback loops between Sales and Marketing
- Making your tech stack work for you
- Simple improvements you can apply the next day
On the panel, Joe Batten, Founder of With Scale, will be joined by a fantastic set of speakers. We'll be announcing them next week!
Plus, you’ll also get a chance to network with other RevOps, Sales, and Marketing leaders!
This is the second in our series of events that we put on for our community members (current and future!) of RevOps With Scale—our new community and the UK home for everything RevOps—and we’d love to have you there to be part of its growth.
See you there! 👋
Joe & Nat
P.S. You’ll also get to enjoy an amazing spread of food and drinks, so you don’t have to worry about feeling peckish! 😉 🥙
