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Boosting Proactive Service by Anticipating Needs

Engage Business Media

Wednesday, 18 October 2017 from 09:00 to 17:30 (BST)

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Ticket Type Sales End Price Fee VAT Quantity
Standard Place   more info 19 Oct 2017 £595.00 £0.00 £119.00

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In today’s world, reacting to customer service needs can be too late. Personalised digital marketing techniques combined with service expectations for low effort engagement have cultivated a demand that organisations are able to anticipate certain customer needs.

These are reasonable expectations which become all the more visible once customer journeys are sufficiently mapped to show where commonly repeated inbound queries occur. A proactive strategy then removes any need for the customer to initiate contact.

The increasing percentage of IoT products now on offer in both B2C and B2B markets offers another type of proactive opportunity. Analysis of customer usage data can reveal any significant gaps between the marketing promise and the experienced value of those benefits.

Disappointment with a product’s performance often causes customer attrition. Whereas well timed educational interventions that help them use their product more effectively builds loyalty and even advocacy.

Being proactive tells customers you cared enough to think about their needs before they needed to.

Do you have questions about Boosting Proactive Service by Anticipating Needs? Contact Engage Business Media

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When & Where

Blue Fin Venue

SE1 0SU London
United Kingdom

Wednesday, 18 October 2017 from 09:00 to 17:30 (BST)

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Engage Business Media

Engage Business Media is designed to help our global community of 70,000 plus leaders in the customer and employee space to devise and implement winning employee and customer engagement strategies.


Katie Donaldson
Marketing Executive
01932 506 302

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Boosting Proactive Service by Anticipating Needs
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