The Coronavirus pandemic is still affecting a lot of businesses and it has been a challenging year for many. With the prospect of restrictions still being here in 2021, it’s no longer the case of adapting your strategy for short term changes, it’s about longer term planning with a clear focus on what you need to do to help sustain and grow your business.

In order to put your business in a more secure position, recover faster and build for the future, Horizon Works is running a series of short masterclasses focussing on the marketing essentials you need to put in place so that you can go into 2021 fighting fit.

The final masterclass in the series focuses on boosting your sales leads and how great campaign planning can help drive your revenues in 2021. Aligning marketing and sales strategies and combining objectives and campaigns together will be as important as ever. Implementing a joined-up strategy will give you the foundations for growth and help drive longer term success.

This session will focus on how you can achieve this. It will look at what tools and techniques you should put in place to ensure that both sales and marketing priorities are integrated, and your campaigns are targeted and focused on providing better results for your business.

The areas we will focus on are:

• Understanding your sales priorities – and shaping your marketing campaign strategy around opportunities and projected revenues.
• Defining your campaign target audiences and markets – understanding your customer data across your business and creating target prospect lists.
• Tips on how to effectively plan your campaign from start to finish – from choosing the right tactics and approach to shaping your message and offer.
• Putting the campaign tools in place – from website landing pages and eshots to downloadable content and tailored sales materials.
• And finally, tips on how you can follow up and measure your campaigns to capture effectiveness and success.

This event is open to NEPIC Members and Supply Chain North East Participants.

About Supply Chain North East

Supply Chain North East brings together four key partners to work with over 800 businesses through to 2021, supporting them to identify opportunities in new and existing markets. An integral part of the North East Strategic Economic Plan, that has a vision to create 100,000 more and better jobs between 2014 and 2024. , Supply Chain North East is delivered across the region by RTC North, Generator, North East Automotive Alliance (NEAA) and North East Process Industry Cluster (NEPIC).

Supply Chain North East is a multimillion programme aimed at revolutionising the way SMEs diversify their offering and embrace new markets. The programme has received more than £3m of funding from the England European Regional Development Fund, which is part of the European Structural and Investment Funds Growth Programme 2014-2020.

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