Bootstrap Business Seminar: Building a Business Model
Tuesday, 27 October 2015 from 18:30 to 20:30 (GMT)
San Francisco, California
London, United Kingdom
Seminar 4 - Building a Business Model
OK, so you have a great business idea but is it a viable business?
It's one thing having a good business idea but to build a successful business you need to develop a strong business model. This interactive, hands-on, session will introduce participants to business model basics and look at the Business Model Canvas approach as an entrepreneurial tool for bridging the gap between business idea and business reality.
Speaker: Ben Mumby-Croft, Interim Creative Director, One Ltd
Ben is currently heading up the creative side of super cool branding agency One Ltd and is also an experienced enterprise educator with a passion for helping young (and not so young) entrepreneurs turn great ideas into successful start-ups. Ben co-founded FFWD London, the UK's leading pre-accelerator programme and was responsible for Enterprise Education at City University London. In addition to this, Ben is also the creator of Visual Marketing Plans – a business canvas style approach to marketing planning – and a seasoned marketer with 12 years’ experience helping entrepreneurs and high growth businesses to achieve their business goals through effective marketing strategy, branding and other intelligent sounding stuff like that.
The seminars are always followed by a networking session where you can talk over what you just heard in a relaxed environment and meet like minded people over a drink.
When & Where
CityStarters is a institution-wide initiative run by the City, University of London to inspire the next generation of student startups and make it the UK's best place for kick-ass student entrepreneurs.