San Francisco, California
London, United Kingdom
Seminar 5 - Creating an Awesome Brand
What's the most important question in branding?
Simple. Why should I care? Whatever your idea you need to create a distinctive brand that answers this question, makes you stand out from the competition, and turns customers into advocates. Creating an awesome brand is about a lot more than just drawing a pretty logo; this seminar will show you why.
Speaker: Ben Mumby-Croft, Interim Creative Director, One Ltd
Ben is currently heading up the creative side of super cool branding agency One Ltd and is also an experienced enterprise educator with a passion for helping young (and not so young) entrepreneurs turn great ideas into successful start-ups. Ben co-founded FFWD London, the UK's leading pre-accelerator programme and was responsible for Enterprise Education at City University London. In addition to this, Ben is also the creator of Visual Marketing Plans – a business canvas style approach to marketing planning – and a seasoned marketer with 12 years’ experience helping entrepreneurs and high growth businesses to achieve their business goals through effective marketing strategy, branding and other intelligent sounding stuff like that.
When & Where
CityStarters is a institution-wide initiative run by the City, University of London to inspire the next generation of student startups and make it the UK's best place for kick-ass student entrepreneurs.