Seminar 1 - Finding What's Broken
Great businesses, start with great problems.
You might have an idea for a great product or service, but if it solves a problem nobody has, then it's hard to have a market. This session will focus on the art of problem spotting; how to spot them, how to evaluate them and how to develop your very own startup design brief to tackle them.
Speaker: Paul Sturrock, Director of Slingshot Venture Development Ltd
Paul has spent his whole career leading the design and implementation of entrepreneurial strategy, or developing the capability of others to do so. He founded Slingshot Venture Development in 2001 and is a leading exponent of Simple Venture Design, an entrepreneurial toolkit which integrates creative tools such as Effectual Entrepreneurship, Design Thinking and Lean Startup with analytic ones.
THE SEMINARS WILL NOW BE HELD IN ELG03 IN THE LOWER GROUND FLOOR OF THE DRYSDALE BUILDING
When & Where
CityStarters is a institution-wide initiative run by the City, University of London to inspire the next generation of student startups and make it the UK's best place for kick-ass student entrepreneurs.