🧠 Brains, Biases & Bank Accounts
📅 Tuesday 16th September | 12:30 – 1:30 PM
📍 Sussex Innovation Centre
Rethink the Way You Lead Yourself – and Your Team – Financially
💡 Money drives every business decision, but for many leaders, it’s also the thing they avoid the most. Overspending, under-saving, or ignoring the numbers isn’t about intelligence, it’s about psychology.
Join us for a powerful lunchtime session with Ben Price—former Special Forces operator, Ironman Triathlete, and now business coach. As he reveals how understanding the psychology of money can transform the way you lead.
Ben knows what it’s like to push limits in the field and in sport… but run a business straight into debt. His turning point came when he rewired his financial mindset. Now he’s here to help you and your team do the same.
🚀 What You’ll Learn
This isn’t another dry finance lecture. It’s a practical, high-energy session designed to shift the way you think about money. You’ll discover how to:
🔍 Spot hidden financial biases – Understand why ambitious people often avoid the numbers.
🧭 Rewire your money mindset – Replace unhelpful patterns with clarity and control.
📈 Build lasting financial habits – Simple strategies that stick, for you and your team.
💼 Lead by example – Create a culture of confidence around money in your business.
👤 About Ben Price
As a former Special Forces operator and Ironman Triathlete, Ben thought discipline was his superpower. But while he could conquer extreme physical challenges, he ignored the financial truth of his business-until he changed everything.
Today, Ben helps leaders and teams remove the fear from finance and replace it with confidence, clarity, and control.
Why You Shouldn’t Miss This
If you’re ambitious but “hate the numbers,” this session is for you.✅ Break free from financial avoidance✅ Make smarter decisions for yourself and your business✅ Inspire your team to build healthier financial habits
🎟 This event is FREE, but spaces are limited.
📌 Hosted by Sussex Innovation
👉 Register today and take the first step toward financial clarity!
