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Brand and Deliver! How to check if your brand is delivering and if not, wha...
Mon 24 April 2017, 09:00 – 12:00 BST
Consider these questions: When was the last time you reviewed your brand? Are you still true to it? Has it moved on? Is your branding off-message? Have you ever considered the unbidden communication, the things you are saying about your business without even realizing?
The pitfalls of ignoring and not reviewing your branding are huge so join FdK Design for the morning to make sure your brand is delivering.
This talk will consider your customers’ journey through your brand, what happens beyond them making the first contact and what happens beyond generating leads and winning business.
What will the result be?
You will go away with a fresh way of thinking about your business and how to decide if it’s time for a refresh.
Who is it for?
Both service- and product-based business owners, who need to look at their brand as if it is a product and consider whether it delivers on its promise.
About the speakers:
Marian and Simon de Kretser are partners of FdK Design Consultants. Founded in 1989, FdK has worked with a diverse range of clients over the years, from one-man start-ups to multinational corporates, helping them to use design and Design Thinking to solve problems, engage better with their stakeholders and develop their businesses.