Brand and Storytelling: Key ingredients to an engaging campaign strategy

Join us on Thursday 2 January 2023 at Gallery on 5, 9 Dallington Street for a free, jam-packed hybrid event.

As usual, we'll have 60 minutes of quick-fire presentations, plus a 30-minute panel discussion with speakers from brands and charities. Then, stick around and catch up with your colleagues on our private rooftop balcony. Drinks are on us!

On the agenda

As we approach 2023 and the new financial year, authentic and original storytelling remains hot on the agenda for connecting audiences to your brand and CSR strategy. But engaging your target audience has never been as challenging.

So how are brands using the power of storytelling differently to engage their audience(s)? And what will the next year of best-practice brand storytelling look like?

Join us on Thursday 2 February 2023, where we’ve invited speakers from brands and UK charity partners to reflect on their best brand storytelling campaigns over the last year. We’ll also take a look ahead to 2023 on the challenges and opportunities that come with bringing your story to life.

In a series of quick-fire presentations, we’ll explore:

• Preparing a story arc that stands the test of time
• Telling a story on a restrictive budget
• Bringing a CSR strategy and story to life through charity partnerships
• Getting the most from your agencies
• Data-driven storytelling
• Challenges to look out for in 2023

How to join

Relay is now hybrid. Register to attend in-person here on Eventbrite, or join online via Zoom here.

*Please note spaces are limited to marketing, brand and comms professionals within charities only. For information on our agency sponsorship opportunities, please contact Laura at laura.toy@raw.london.

About Relay

Our Relay events are the meeting place of the third sector, bringing together expert speakers, brilliant panellists, and insightful case studies in one unique package. Come ready to learn, meet new connections, and see best-in-class examples of creative campaigns from across the sector.

COVID-19 Guidelines

We will be following government guidelines to reduce risk at this event, including limited attendees, a well ventilated venue and minimised unnecessary contact. You should not attend the event if you need to self-isolate because you are displaying any COVID-19 symptoms (a high temperature, new and persistent cough, or a loss of/change in sense of taste or smell), even if these symptoms are mild. If you, or anyone you live with, have one or more of these symptoms you should follow the guidance on testing and self-isolation. We encourage you to take a test before attending the event. Do not attend if you have a positive result.

Please wear a face covering throughout the venue, use hand sanitiser when you enter the building and wash your hands regularly. We will inform you via email of any changes to processes in advance of your visit.