Brand Equity Measurement and Analysis Online Course

The Brand Equity Measurement and Analysis Online Course is designed to give learners a comprehensive understanding of how to evaluate, measure, and strengthen brand equity in competitive markets. This course explores the key frameworks, tools, and methodologies that businesses and marketers use to assess brand value, interpret data, and implement effective brand strategies. With in-depth modules covering brand foundations, positioning, identity, and advanced evaluation techniques, you will gain the expertise needed to measure brand performance and translate insights into actionable strategies.

Throughout the program, you will explore how brand equity measurement and analysis impacts customer loyalty, business growth, and market positioning. From building a brand identity to conducting SWOT analysis, monitoring brand health, and interpreting evaluation results, every step prepares you to understand the true value of a brand. You will learn how brand equity measurement and analysis can be applied across industries, ensuring your skills are globally relevant.

By the end of this course, you will be equipped with the knowledge to manage and analyze brand equity with confidence, helping businesses maintain strong market presence and sustainable brand growth.

Learning Outcomes

1. Understand the core principles of brand equity measurement and analysis.
2. Apply frameworks to evaluate brand health across different business contexts.
3. Conduct SWOT analysis to identify brand strengths and weaknesses.
4. Develop strategies for sustaining and improving long-term brand equity.
5. Interpret brand evaluation results to support data-driven decision making.
6. Implement techniques to keep a brand alive in evolving markets.

Course Link : Brand Equity Measurement and Analysis Online Course

Course Curriculum

• Module 01: Introduction to Brand & Branding
• Module 02: Mission, Vision & Positioning
• Module 03: Brand Name & Slogan
• Module 04: Creating a Visual Identity
• Module 05: Living Your Brand
• Module 06: Launching Your Brand
• Module 07: Performing a SWOT Analysis
• Module 08: Measuring Brand Health
• Module 09: Interpreting Evaluation Results
• Module 10: Keeping the Brand Alive
• Module 11: Going Beyond the Brand

Disclaimer:

This is an online course with pre-recorded lessons. You will get access to the course within 48 hours after your enrolment.